BLOG

#SES SFO Bound! Speaking & Blogging Agenda

Ahhh, San Francisco. We’ve left our heart there many a time. Perhaps that’s why we always find our way back there– more often than not, just in time for Search Engine Strategies San Francisco. Affectionately tweeted #SES SFO, many a search marketer regard this West coast expo as must-attend, with keynotes, presentations and round-table discussions from luminaries a la Bruce Clay, Crispin Sheridan, Michael Gray, Cindy Krum, Lee Odden, Debra Mastaler, Christine Churchill, Richard Zwicky and dozens more.

From the aimClear team, Marty Weintraub, Manny Rivas, Joe Warner, Erica Sendros & Lauren Litwinka (yours truly) will travel to sunny San Fran for a full week of tweeting, blogging, speaking, and of course… networking. Read on for a closer look at our #SES SFO schedule

aimClear’s Marty Weintraub will hit the stage bright ‘n early (9:30-10:30am PST) on Day 2 for the Killer Facebook Targeting Tactics alongside Matt Lawson, Vice President of Marketing, Marin Software, Rob Leathern, CEO, XA.net and moderator Paul Madden, Owner, Automica Limited.

Manny Rivas is on deck for that afternoon’s SEW Labs – The Use of Video in Social Media (3:00-4:00pm PST). He’ll join moderator Greg Jarboe, President & Co-founder, SEO-PR and speakers Jonathan Allen, Director, SearchEngineWatch, Massimo Burgio, Founder & Chief Strategist, Global Search Interactive, and Garry Przyklenk, Founder, Eclipseo Online Marketing for a full session critique in classic site clinic format.

Lauren, Erica & Manny will attend an array of sessions SES has to offer, live-tweeting coverage and publishing complete write-ups right here in aimClear blog. Here’s a peek at what’s on our agendas. But before that… here’s a peek at our purty mugs:

Day 1 | Tuesday, August 16th

7:45 – 8:45 am

  • (Provided we’re awake…) Introduction to Search Engine Marketing with Dr. Ralph Wilson

11:00 am – 12:00 pm

  • Manny | The Tools of the Trade for PPC with Thomas Bindle, Kate Kaye (moderator)
  • Lauren | Social Media Solutions on a Budget with Jeffrey Harmon, Christopher Heine (moderator)
  • Erica | Introduction to Analytics with Thom Craver

1:00 – 2:00 pm

  • Manny & Lauren | Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy with Noran El-Shinnawy (moderator), Liana Evans, Jeffrey Harmon, & Jeff Revoy
  • Erica | Introduction to Paid Search with Brad Geddes

2:15 – 3:15 pm

  • Manny | Insider Tips to Ad Optimization with Nicholas Gadacz, David Greenbaum, John Yi, & Bryan Eisenberg (moderator)
  • Lauren | Blogging User Generated SEO with Michael DeHaven
  • Erica | Introduction to Social Media with Noran El-Shinnawy

4:15 – 5:15 pm

  • Manny | Analytics for PPC with Andrew Goodman
  • Lauren | Crossing the Digital Divide: The Leap from Search to Display with Jon Meyers
  • Erica | Introduction to SEO with Bruce Clay

5:15 – ???

  • Networking :) Find us, say hi!

Day 2 | Wednesday, August 17th

9:30 – 10:30 am

  • Manny | PPC Competitive Analysis with Jeff Ferguson, Lisa Raehsler, & Matt Van Wagner
  • Lauren | Is Retargeting / Remarketing Right for You? with Marc Bishop & Kevin Lee
  • Erica | The Basics of Link Building with Debra Mastaler

11:30 am – 12:30 pm

  • Manny |  Getting Ready for Global Business with Motoko Hunt, Christian Arno, Michael Bonfils, Tim Coughlin Going
  • Lauren | HTLM 5: The Interactive Social Web with Karl Dubost
  • Erica | WordPRess: Power to the People! with Matthew Bailey

1:30 – 2:30 pm

  • Manny | Going Next Gen YouTube Marketing with Greg Jarboe
  • Lauren | Landing Page Optimization with Bryan Eisenberg (moderator), Nathan Richter
  • Erica | Protecting your Brand Online with Andy Beal

3:00 – 4:00 pm

  • Manny | SEW Labs – The Use of Video in Social Media with Massimo Burgio, Garry Przyklenk, & … Manny Rivas :)
  • Lauren & Erica | Global Opportunities in PR, Social Media & Mobile with Anne Kennedy, Kristjan Mar Hauksson, & Adaline Lau (moderator)

4:45 – 5:45 pm

  • Manny | Conversion Tools of the Master Craftsman with Tim Ash & Bryan Eisenberg
  • Lauren | Place Search & Facebook Ads: an Eye Tracking Story with Leslie Chacon
  • Erica | Social Media Metrics with Aaron Kahlow

5:45 pm – ???

  • N-n-n-networking! Toss us an @mention. We’ll high-5. It will be great.

Day 3 | Thursday, August 18th

9:00 – 10:00 am

  • Manny | Ads in a Quality Score World with Matt Van Wagner (moderator), Paul Corkery, & Craig Danuloff
  • Lauren | SEW Labs – Advanced Search Engine Marketing Tools & Tactics with Jonathan Allen (moderator), Chris Boggs, Thom Craver, & Garry Przyklenk
  • Erica | Content Marketing Optimization with Lee Odden

10:45 am – 12:15 pm

  • Manny | B2B Lead Generation Management & CRM Integration with Lauren Vaccarello
  • Lauren | The Convergence of Search, Social & Content Marketing with Aaron Kahlow & Arnie Kuenn
  • Erica | Social Media Signals in Search with Richard Zwicky (moderator), Eric Enge, & Michael Fujioka

1:15 – 2:45 pm

  • Manny | Smart Mobile Marketing with Paul Cushman & Michael Martin
  • Lauren | Avoiding PPC Campaign Stagnation with Cam Fortin & Michael Mothner
  • Erica | SEW Labs – Social SEO with Lee Odden

3:00 – 4:00 pm

  • Manny | PPC Beyond Search: New Ad Formats, Display, and Social with Zach Rodgers
  • Lauren | Enterprise Level SEO with Bill Hunt (moderator), Crispin Sheridan & Jim Yu
  • Erica | Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier with Andrew Beckman (moderator), Terry Rodrigue & Angie Schottmuller

And that about does ‘er! Of course, the only way to know which sessions we’ll cover is to follow along with @EricaSendros, @MannyRivas and myself, @beebow… and to check back here for blog coverage as it rolls out.

Gonne be at #SES SFO? Give us a shout, say hi. We don’t bite. Without provocation. :) Safe travels, y’all!

-->

3 Comments

  1. Noran El-Shinnawy on August 12, 2011 at 7:07 pm

    SWEET! Can’t wait to catch up with you guys x

  2. Marty Weintraub on August 12, 2011 at 7:30 pm

    @Noran El-Shinnawy: Goes both ways :).

  3. Lauren Litwinka on August 15, 2011 at 7:55 am

    @Noran – Warrrhhoooooo :) See you there, girl.

Post a Comment

*

*