The explosion of socially-minded Internet users intent on updating their status and sharing every thought on Facebook is booming at nearly 750 million. As the ravenous community manager stalks after furthering organic reach and feral advertisers hunt for a perfectly targeted audience, Facebook is home to the quest for all social media gurus intent on achieving the cutting edge. Call it an addiction, a lifestyle, or a mere avenue of connection, but with cut-throat targeting capabilities, affordable CPCs, and a bean-stalk-like growth, Facebook is in a class of its own.
Whether you’re still crawling along the intricate Facebook interweb or a seasoned marketing professional, aimClear’s Facebook Marketing Intensive workshop at SMX East in New York City is where it’s at. We’ll deliver actionable tactics for how to best integrate the traffic-driving power of the Facebook community with “free” optimization techniques and paid Facebook advertising, among many other things. Is your appetite whetted? Read on for more details after the jump!
Search Marketing Expo has nestled itself into the collective aimClear heart, and we make it a point to always fit it into our calendars. This year, our Facebook Marketing Intensive workshop will precede the conference, set to fly on Monday, September 12th. Be prepared for a mind-blowing presentation led by our very own Marty Weintraub, who will guide you through the twisted tunnels of the Facebook underworld. With Marty acting as our courageous leader, an esteemed group of aimClear international marketers will also be in attendance. Our fast-track Facebook Marketing Intensive session will cover various areas, including…
- Facebook Site Clinic – Pages, Groups, Events and Search
- Killer Facebook Ads
- Facebook Demographic Research – Full Contact Edition
- Facebook Competitive Intelligence Research
- Facebook Marketing KPIs
- Community Manager Training (everything from holistic befriending to PR strategies to crisis management)
- Reputation Monitoring in Facebook
We aim to arm all attendees with a new arsenal of weapons to bring to the battle waging behind the scenes in the Facebook marketing community. With your new knowledge of all things Facebook, you’ll be able to set a fire to your ad campaigns with a sophistication you never knew you had.