Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto

Posted in SES Toronto, Speaking Engagements

Toronto

Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series.

The online marketing industry is well represented at SES Toronto with some tech visionaries including Lee Odden (@leeodden), Mike Grehan (@mikegrehan), Bruce Clay (@bruceclayinc), Greg Jarboe (@gregjarboe), Jonathan Allen (@jc1000000), Bryan Eisenberg (@thegrok) and many more. Representing the aimClear team this go-round is our own Marty Weintraub, who’s gearing up to deliver “Killer Facebook Targeting Tactics” on Tuesday, June 14, at 3:00pm EDT. Read on for the full scoop.

Fact: Facebook keeps growing. Just a few months ago, we were extolling the marketing potential of reaching 500 million members within the giganto social network. Now membership is estimated at close to a cool 700 million! That’s a pretty sizable population, representing a solid cross section of any marketer’s target audience. During his solo presentation, Marty will demonstrate how to find those audiences—from surfers to politicians to fine wine aficionados.

SES Toronto | Tuesday, June 14th | 3:00 PM EDT

marty-weintraubMarty’s session will delve into the tactics for leveraging the marketing and e-commerce potential of advanced Facebook advertising, fan pages and groups. He’ll share what some of the most successful Facebook marketing campaigns have in common, and the tools that can help make social networking efforts pay off with killer results.

Drawing from his forthcoming Facebook marketing book, “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques,” published by Wiley Sybex, Marty’s presentation is chock full of his popular sideways targeting ideas and an explanation of the methodology behind the madness. Session attendees will score a sneak peek at some of the latest and greatest targeting tactics. Insider tip: save the date for the launch party (and sweet swag) at SES San Francisco, August 15-19.

Attending SES Toronto? Be sure to tip your hat, say hi, or maybe even high-five Marty while you’re there (he’ll be the bald dude wearing sunglasses inside). Those unable to attend can follow along with live-coverage under the conference hashtag, #SES.