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During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More
Community Manager / Demographic Research / Social Media Marketing
Online Marketing Trifecta: Pulsing user-base of nearly 700 million, deadeye targeting functionality, and comparably cheap CPCs… it’s these very factors that help make Facebook a truly fertile playground for cutting-edge marketers and calculating community managers. Demographic samples from all walks of life gather on this social landscape. From skydiving senior citizens to teens who love… Read More
From pharmaceutical mega-corporations, attorneys, and health care purveyors to insurance companies and universities, skittish B2C and B2B online marketing managers operating in regulated industries are still afraid to participate in social media. Other unregulated companies, led by old school PR-adverse managers, self-restrict to a ridiculous extent out of paranoia, misunderstanding or ignorance. Such are the… Read More
Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with… Read More
#SMX Advanced, accelerated arm of Search Marketing Expo, is always a welcome addition to aimClear’s June calendar. This past week in Seattle marked one heck of an installment, drawing together tech luminaries like Bruce Clay, Addie Conner, Christine Churchill, Rand Fishkin, Vanessa Fox, David Mihm, and many more. For two jam-packed days we attended top-shelf sessions, panels, and… Read More
