Well howdy, partner. Say, did you hear the month of May is nearly done? Hard to believe. Especially since here on the North Shore, we’ve yet to break 50°, even at high noon. Here’s hoping June’s our month. Well lookie here… it is our month! And we’re starting it out right, with a pilgrimage westward to Seattle for search marketing event mainstay, SMX Advanced.

The Advanced arm of Search Marketing Expo is not for the faint of heart, nor the rainbow colored pony. She’s a real buckin’ bronco, two days brimming with top-shelf sessions, panels, keynotes & networking events spanning the online marketing spectrum. aimClear is excited to return to the Emerald City to speak, tweet, blog, and mold tenderfoot Facebook marketers into savvy social ad ninjas. Read on for a sneak peek at what’s on our plates next month, at SMX Advanced Seattle. Giddyup!

Representing the aimClear team this go-round will be own Marty Weintraub (@aimClear) and Lauren Litwinka (@beebow).

Speak! — June 8 | Day 2 | 10:30 am PST
Fueled by much coffee and the white-hot energy of finishing his book, Killer Facebook Ads (Wiley/Sybex 2011), Marty will take the stage Day 2 of SMX Advanced to tackle the Wild West of the online marketing frontier. The Facebook Ads, Meet Search Ads panel, featuring fellow speakers Addie Conner, Director of Advertising, SocialCode and Sara Devine, Manager, Digital Media Integration, VW Marketing, Volkswagen of America, will explore the opportunities Facebook Ads represents in terms of penetrating the pre-search cycle. Must-attend goodness.

Cover! — June 7-8 | Both Days | All Day
I, Lauren, plan to burn holes through my fingers with two days straight of live-tweeting coverage from a variety of sessions,  and publishing comprehensive write-ups each night from what was learned that day. Here’s a look at what sessions are on the docket:

Day 1

  • 9:00 – 10:15 am | The New Periodic Table Of SEO
  • 11:00 am – 12:15 pm | Advanced PPC Analytics
  • 1:45 – 3:00 pm | The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide
  • 3:30 – 4:45 pm | Tough Love: Link Building For The Real World Updated 6/7/11: Use Searcher Personas To Connect SEO To Conversion

Day 2


  • 9:00 – 9:45 am | Keynote: Confluence of Social Data & Search
  • 10:30 – 11:45 am | Facebook Ads, Meet Search Ads
  • 1:30 – 2:45 pm | Yes, Virginia, Facebook Is SEO
  • 3:00 – 4:15 pm | Hardcore Local SEO Tactics

Interspersed throughout these sessions, Marty & I will be hitting  up various networking events, including the SEOmoz shindig and bing’s In The Park bonanza. Reach out via Twitter so we can meetcha, say hello, high-5, etc.

Teach! — June 8 | Day 3 | 8:30 am – 5:00 pm
More members of the aimClear team, including @MerryMorud & @Matt_Peterson, will join us on the final day of SMX Advanced to deliver aimClear’s rockstar Facebook Marketing Intensive Workshop. Guest presenters Lisa Buyer and Will Scott will be there, too, to share expertise with the crowd for this full-day event. The workshop’s menu features an array of Facebook fundamentals, including…

  • Demographic Research & Guerilla Targeting Tactics
  • Establishing Facebook Marketing KPIs
  • “Buying Friends” and Organic FB Analytics
  • End-to-End Facebook Ads
  • Community Management Training (from content aggregation to friending to crisis management)
  • Facebook SEO and Organic Visibility Hacks
  • Reputation Monitoring in Facebook

We’re ready to rock attendees, arming them with deep know-how on tools, tactics & techniques for driving serious, highly-targeting traffic from Facebook, leveraging paid advertising and hooking in free, organic tactics. Want to learn more? Check out the full session description.

  • Michelle Stinson Ross

    One question… What do I have to do to get a copy of the book signed by the aimClear team? 🙂

    • Marty Weintraub

      @Michelle Stinson Ross: I’m sure we can arrange for that.

  • Gail Gardner

    I love Lauren’s entertaining prose, but do the social media folks like me a favor and put some Twitter length sound bites in your posts so we can more easily share them. The more Twitter sound bites in a given post, the more extra Tweets get scheduled for that post.

    Still using the math plugin I see. I got complaints from my less tech-savvy readers that even though they put in the correct answer it tells them they didn’t and won’t let them comment. The cure for that is deleting cookies, but many don’t think of that at the time – even if they ARE tech savvy.

  • Lauren Litwinka

    @Gail – Thanks for your suggestion. Marty has shared a bit about your SU history with me, and says you’re the bomb, glad to see you in these threads!

  • Michael Murphy

    Hi Lauren,

    Spam protection: Sum of 3 + 8 ? = eleventeen, correct?

    Seriously, and with all due respect, I have absolutely no interest whatsoever in social networking, Twitter, search engine optimization, etc…

    As I clicked through a few techie message boards with respect to the latest Mac-centric malware variant AKA Mac Guard; somehow, I stumbled upon your blog, however, where — much like Dorothy with Toto in tow, I found myself ‘somewhere over the rainbow’ reading your words.

    Wow! You are absolutely brilliant! Please consider me awestruck by your exquisite writing skills. That’s all. I just wanted to share that with you.

    Have a wonderful day and thank you for making mine a good one just by your example of following of your bliss. I’m really just very happy for you with your wonderful and humorous style of self-empowerment through writing.

    Peace to You and Yours