aimClear® Search Marketing Blog

Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; Joe’s a published poet, and that serious grip on the mechanics of the English language gives him a unique edge in the ad copy department.

A week outside of SMX Advanced, aimClear shared a casual Q&A with Joe, who’s also heading west to speak at this Seattle-hosted event. Read on for the full scoop. Read the rest of this entry »

Jennifer Lopez. She might not have the most SEO-friendly full name, but she’s the coolest Jenny from the block as far as the search marketing industry is concerned. Known also by her byte-sized Twitter handle, @jennita, Jen is the Community Manager at SEOmoz, and a serious powerhouse in the realm of social media.

I met Jen at a search conference this past March in the Big Apple, and was immediately struck by killer CM instincts, down-to-earth nature, and infectious smile. On the advent of #SMX Advanced, aimClear had pleasure to share a casual Q&A with Ms. @jennita, who is set to speak at the Seattle-based summit on the intersection of Twitter and classic SEO. Read on for Jen’s two cents on community management– from crises to tools– as well as what SEOmoz’s Roger the Robot is really like… Read the rest of this entry »

Well howdy, partner. Say, did you hear the month of May is nearly done? Hard to believe. Especially since here on the North Shore, we’ve yet to break 50°, even at high noon. Here’s hoping June’s our month. Well lookie here… it is our month! And we’re starting it out right, with a pilgrimage westward to Seattle for search marketing event mainstay, SMX Advanced.

The Advanced arm of Search Marketing Expo is not for the faint of heart, nor the rainbow colored pony. She’s a real buckin’ bronco, two days brimming with top-shelf sessions, panels, keynotes & networking events spanning the online marketing spectrum. aimClear is excited to return to the Emerald City to speak, tweet, blog, and mold tenderfoot Facebook marketers into savvy social ad ninjas. Read on for a sneak peek at what’s on our plates next month, at SMX Advanced Seattle. Giddyup! Read the rest of this entry »

Is your business listening and responding appropriately to those who reach out? Last February our post, 6 Superb First Social Media Tactics For Business caught some buzz and conversation. We discussed the importance of listening and offering unconditional service to new friends and customers, when they obviously seek to engage

The more I travel the world, broadcasting experiences as I go, the more this basic tenant resonates. I’m always surprised by who’s listening and who’s not.  In the last 36 hours, I’ve had revealing experiences with two iconic Minnesota brands, Mall Of America and Mayo Clinic, that illustrate this crucial social media fundamental splendidly. One brand got things really right, the other was not listening. No matter whether your customer’s channel of choice is Twitter, Facebook, YouTube, LinkedIn, or a lesser known community or forum, answering the call of users who want to engage is key. Read the rest of this entry »