aimClear® Search Marketing Blog

For us at aimClear, 2011 has already been a whirlwind of a year. Our Conference Road Trip has so far brought us westward to sunny San Francisco for OMMA Global, south to San Jose for SMX West, and all the way back east for Search Engine Strategies in good old New York. April is well under way, and thus continues our road trip—next stops include a special event at SEMpdx in Portland, and SMX & eMetrics in shiny  Sydney, Australia. Read on for a closer look at who will be where, and a sneak peek at what they’ll be dishing up. Read the rest of this entry »

Deep online marketers are beautiful people. Especially when we don our community management hats. We’re graceful, witty, and resourceful. We’re likeable and calculating. We know that data-driven community management paves a smooth road for purposeful engagement, which in turn, makes us friends who matter– friends who turn into customers, maybe even brand evangelists, beacons of shiny happy awesomenss in our online community…

But above all, we know that community management ain’t all sunshine and pussy cats… that sometimes, the same community members we cultivate, care for, and connect with can turn against our brand… or each other… Read the rest of this entry »

Last month, in a post titled, “Revealed: Which Video Platforms Get Results in Universal SERPs” we shared  the first half of our video SEO study. In it we detailed findings as regard the video sources that comprise Google and Bing Universal organic SERPs.  We promised to release the second half of the study today, in the form of a white paper.

In the white paper, available for download below, we detail additional findings, which study the breakout of query intent types which tend to return video in Google and Bing mainline SERPs.  The results are fascinating to say the least.  Basically, optimizing video tags and copy, using keywords that hold  appropriate intent, gives the video a much better shot at ranking in Universal SERPs. Read the rest of this entry »