aimClear® Search Marketing Blog

Greetings, fellow Community Manager! How’s it hanging? Why the long face? Feeling beat up by the Facebook community you’ve built around your brand? Drowning in explosive comment threads that black-eye your business? Sore from the verbal spankings supposed “fans” have been serving up? Well, you’re in luck. This is the Community Manager’s Guide To Intra-Community Bloodshed, your ultimate resource for maintaining grace, professionalism, and healthy blood pressure in the wake of intra-community bloodshed.

So far in this series we’ve scoped out The Community Manager’s Dilemma Decoder Ring (one free in every box of CM Puffs), a how-to look at deciphering between a manageable social media conflict and a more serious, red-level social media crisis. We also explored the tactics for preparing for social media meltdowns, to help ensure smooth sailing when the social-seas get rough. This post will look at what to do when complaints, conflicts or crises crop on your brand’s Facebook Page, and it’s up to you to deal with them. Let’s get started. Welcome to Facebook Community Triage: Do’s & Do Not Do’s. Read the rest of this entry »

Imagine my surprise, whilst checking out notifications on our new aimClear Facebook Page, when I noticed not one but TWO ads from Chitika, Inc on my right hand sidebar. Hmmm.  They had the same count of likes, same headline, etc…

Read the rest of this entry »

Ahh, reunited at last, Toronto. Every time we visit this city, we’re reminded of why we didn’t want to leave. The fresh, brisk air off the lake, the beautiful architecture, the friendly faces—why would we ever want to head back to chilly Minnesota? This time around, we’re excited to participate in SMX Toronto, a thought-provoking, leadership-filled two days of all the search engine marketing you can handle.

SMX Toronto attracts such online marketing wizards as Chris Sherman (@CJSherman), Vanessa Fox (@vanessafox), Bruce Clay (@BruceClayInc), Jeff Quipp (@jquipp), Alan K’necht (@aknecht), John Hossack (@johnhossack), and dozens more leading SEM professionals. This year, our very own Manny Rivas will speak in charming Toronto to represent the aimClear team. Let’s take a look-see at the details, eh? Read the rest of this entry »

OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty non-answer like, “Google Alerts don’t matter; they don’t result in more sales,” or, “Your readership will grow with time.” Is this a not-in-my-job-description situation or a sign it’s time to get back in the classroom? Read the rest of this entry »

There are a number of obvious signals that an SEO tool is not serious in the vernacular.  Read on for some of our all time gross-me-out tell-tail signs. Read the rest of this entry »