Greetings readers! Search Engine Strategies New York 2011 looms large and straight-ahead, kicking off on Tuesday in the Big Apple. This will be my 5th straight SES NY and it never grows old.  There are a hundred reasons why this annual online marketing conclave is classic. Here are 6 of them:

1-The sessions are highly informative, stuffed with crucial information and thought leadership. For instance on Day One from 3PM-4PM there will be a solo presentation by Jeffrey Eisenberg, Partner, Eisenberg Brothers & Associates entitled, “Social Media & Conversion: The Yellow Brick Road.”  The author of the foundational book, “Waiting for Your Cat to Bark will share his newest theories about choosing social media, “Voices,” intent and social media conversion and how social advertising fits into the contextual puzzle…or doesn’t it? Anyway, I’ll be there wearing bells to see one of the best in the biz.  “Channel Surfing: Measuring Profit & ROI Across Channels” at 9:30AM on Day Two and, “Conversion Tools of the Master Craftsman” at 12:45PM Day Three look awesome as well.  See you there.

2-The collection of speakers is definitive, featuring some of the finest panelists in the online marketing industry.  For anyone new to SES, it’s a great strategy to choose sessions to attend based on who’s speaking.  These are my favorite speakers amongst this year’s #SESNY team: Duane Forrester, Matthew Bailey, Greg Jarboe, Chris Boggs, Rebecca Lieb, Debra Mastaler, David Szetela. Matt Van Wagner, Andrew Goodman, Motoko Hunt, Bill Hunt, Adam Goldberg, Bruce Clay, Jim Boykin, Guillaume Bouchard, Anne F. Kennedy, Alex Cohen, Mike Grehan, Jonathan Allen, Frank Watson, Hollis Thomases, Michael Gray, Lisa Buyer, Rhea Drysdale, Liana Evans, Richard Zwicky, Tim Ash and Eric Enge.

3-New York City, New York:  Let’s face it, there’s only one New York. The Hilton New York, SES conference venue, is strategically located between Times Square and Rockefeller Plaza. It’s just a short walk to Central Park, Museum of Modern Art, Lindy’s Cheesecake, and the Stage Deli. Chinatown, Little Italy, The East Village Soho, Noho, and Harlem are all awesome pilgrimages to undertake.

My favorite jaunt is to escape to the Lower East Side to Eat at Katz’s Deli, Russ and Daughters and Yonah Schimmels Knishes Gourmet Knishes and Blintzes. Do you get the picture? I’m in it for the food baby. From Jazz to punk, the music in NYC rocks. The city really never sleeps.

4-The SES Exposition Hall is fantastic! From analytics to agencies, conversion tools to colleges, the SES New York Expo hall is one stop shopping.  Head from booth to booth, meet, greet and collect fistfuls of righteous swag.

Expo Floor, Day 2
photo credit: SESConferenceSeries

Here’s a list of sponsors and exhibitors from A-Z: 15miles,, Acquisio, Adlucent , American Express OPEN, Analytics SEO, Atrinsic, AuroIN LLC, Best of the Web, Bing, blekko, Blogsvertise, Brafton, CustomNews, Breeze Social, BrightEdge, Bruce Clay Inc.,  ClickEquations, Clickworker, Compete, Conductor, Direct Agents, Inc.,  Dozier Internet Law, P.C.,  Emailvision,, Full Sail University, Google, gShift Labs, iContact, iCrossing , ideaLaunch, Inceptor, Indus Net Technologies, iProspect, Kenshoo, LinkWorth, LivePerson,,, LocationInsight, LookSmart, Majestic SEO, Marchex, Marin Software, Market Motive Training Institute, MarkMonitor, Mongoose Metrics LLC,, Online Marketing Institute, Onward Search, OrangeSoda,  Digital, PRWeb, Raven Internet Marketing Tools, Refined Labs GmbH, Rimm-Kaufman Group (RKG),  Searchmetrics, GmbH, Sedo, SEMPO, seoClarity, Sitecore, SiteWit, SubmitEdge,, Symantec – VeriSign Authentication Division, teliad Internetmarketing, GmbH,, Trada Inc.,  The Trade Desk, TrafficShaping, Trellian, Visibility Magazine, Visual IQ, WebAward, WebmasterRadio.FM, Website Magazine, We Build Pages, WordWatch, Wpromote Inc., and Yahoo! Search. WOW, what a list!

5-aimClear Will Be There in Force. Traditionally aimClear sends legions of bloggers to cover SearchEngineStrategies conferences in aimClear Blog. It’s one of our favorite things to do. This installment of SESNY is no different. Lauren (@beebow), Kathy Jalivay, and Matt Peterson will on site blogging and tweeting up a storm.  Look for Lauren’s blog post on Monday morning highlighting our conference coverage schedule.

I’ll be speaking Day Two, from 2:30PM – 3:30PM on the Killer Facebook Targeting Tactics session, joined by Harry J. Gold, CEO, Overdrive Interactive and our good friend Lisa Buyer, President & CEO, The Buyer Group. We’ll discuss advanced tactics surrounding marketing with Facebook Ads, Pages and Groups.

6- The Community is comprised by some of the most delightful tweople I’ve ever known.  There is camaraderie among SES attendees, rarely seen in other quarters. Simply put, these folks just get it.   Replete with early adopters and timeless values, just walk around the halls for a rainbow of vital personalities, new friends, and thought leaders ready and willing to share.

So, we hope to see you there. There is walk in registration available on site and online registration. Everybody travel safely and we’ll see you in New York next week.


  • Steven W.

    #7 – (from the west coast) – It’s nuclear cloud free! 😉

    • Marty Weintraub

      @Steven W.: I’m not sure that warrants a smile, but I agree that it’s better to be radiation free. Prayers for our brothers and sisters in Japan. Thanks for stopping by…THAT warrants a :).

  • chris boggs

    Marty just catching up on things after some time away, and I found this nice mention! thank you for considering me one of your favorite speakers – you are certainly one of mine. I look forward to hopefully spending some more time together when we see each other in Toronto or SF.