aimClear® Search Marketing Blog

We’ve all heard the expression “live like you’re dying.” I’ve experienced that first hand and it’s colored my experience founding aimClear, in profound and beautiful ways. This post is dedicated to our special friend who’s currently kicking cancer’s butt.

I started aimClear on the heels of surviving Lymphoma stage 3B, still handling the effects of chemo and radiation. As a result, aimClear was born to a person ready to embrace the joy of life and work.  That was four years ago. Every day I go to work with a invaluable combination of excitement, awe, and fear.

Upon aimClear’s recent and humbling nomination for a respected regional award, I was invited to share tips with other entrepreneurs growing their businesses. I’ve been feeling a bit introspective about how we’ve done things here,  because it’s been quite a ride as our company scaled from just me to 14 people in a little over four years. Here’s what comes to mind, in 20/20 hindsight, as keys to growing aimClear. I learned so much from cancer. Read the rest of this entry »

The types of marketing conversations that dominated #SESNY 2011 demonstrated a turning-point of analytic maturity for the industry. From the complexities (to some, futility) of attribution modeling, to the advertising implications of Do Not Track legislation, to borderline existential discussions of user intent & behavior, it’s easy to forget just how far our interpretation of web analytics have evolved. Some analytics packages and logfile analyzers (such as IPRO) will be turning 17 along with Justin Bieber this year. Just because we’ve gone from summing “hits” from a single web page to cross-channel user attribution, are we beyond revisiting the basics for refreshed perspective?

In the session Introduction to Analytics at Search Engine Strategies New York, we looked at differences between the core technologies of analytics, uses, as well as advantages & drawbacks of each. Don’t let the “Introductory” angle of this session’s title fool you. Elementary essentials of analytics were addressed, but there were deep technical chestnuts that would pique the interest of even seasoned marketing vets. Read on for a recap of the insightful discussion. Read the rest of this entry »

You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal  SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs.   The second installment will be offered as a white paper download next month. It’s a blockbuster featuring a correlation study of query intent, tagging, and how the combination effects a video’s chances in Google and Bing SERPs. We’ll announce the white paper’s release in a SearchEngineLand article in early April. Read the rest of this entry »

Day #2 at #SESNY picked up after lunch with a great opportunity to scream, cry, learn, prepare, & group hug. Whether your [website's] bottom was sore from a recent Google-spanking (warranted or not), you wanted to prepare for a future inevitable spanking, or just wanted to know what the hell people meant when they kept referring to farmers & panda bears, Search Engine Strategies‘ Search Engine Watch Round Table Special tackling Panda: The Aftermath was a way-worthy discussion to check out.

The SEW panel featured Jonathan Allen, Director, SearchEngineWatch, Danny Goodwin, Associate Editor, SearchEngineWatch and Frank Watson, CEO, Kangamurra Media. With  Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ as moderator, the quartet discussed last month’s massive update the Google algorithm, now infamously referred to as Google Panda (or Farmer). Panda’s double-wave algo’ change, rolled out only in the U.S., was intended to eliminate content farms & crappy content in general from the Google index. But many victims of the update  claim their clean-cut white-hat sites were still spanked. With vengeance. aimClear live-tweeted this animated chat. Read on for shimmering highlights. Read the rest of this entry »

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to the inaugural launch of the Focus Latino track at Search Engine Strategies New York.

The keynote was introduced & moderated by Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ, Carlos Vassallo, CEO, LatinVision Media Inc., Carlos Manzano, Executive Director, Latin Media & Entertainment Commission, City of NY, and Paul Lima himself. Mark López , Head of U.S. Hispanic Audience, Google, took the stage for the main event, which was jam-packed with awesome stats about Latino users. Oodles of them live below the fold, in addition to a hearty helping of takeaways from the follow-up session, Reaching Latinos through SEO, presented by Rafael E. Hernandez, Sales Manager, AudienceScience and Matias Perel, Founder and CEO, Latin3. aimClear live-tweeted both of these fascinating sessions. Read on for the goodies. Read the rest of this entry »