In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.
- Successful uses of FB assets, including Pages, Groups, Events, Apps and how they play out in Facebook Internal Search (FB SEO).
- Do’s and Don’ts as illustrated by real case studies, from big-brand to small biz.
- On-the-spot mini-audits and critiques each attendee’s Facebook assets in traditional “site clinic” fashion.
Manny will be joined by aimClear president Marty Weintraub (@aimClear) to explore the external benefits of FB, as well as guide attendees through the Ads tool. How many people are there, and what are they interested in? This session will also examine the recent Pages redesign, including newly introduced functionality (like how Pages can now leave mondo-self-promotional-comments interact on other Page’s walls).
Killer Facebook Ads
One thing’s for sure about Facebook’s pulsing community: they love to talk about themselves. Many of the 500+ mil members self-disclose predilections, and aren’t shy about engaging well crafted, accurately targets FB ads. Marty and Manny will take the stage again to offer a crash course in Facebook Ads, from understanding the platform fundamentals, to advanced campaign management and budget strategies.
Facebook Demographic Research, Full Contact Edition:
Facebook Competitive Intelligence Research
Sleuth hats mandatory for this module. Attendees will learn deadeye tactics for targeting potential customers as well as amassing deep data on competitors’ most engaged friends. What you do with that data is between you and the Facebook gods. Organic friend making? Aggressive Facebook Ad targeting? Whatever you want. Marty and Manny will be joined by the lovely Lisa Buyer (@lisabuyer) of The Buyer Group to head up this module.
How To Buy Friends For Fun & Profit
Industry pal Will Scott (@W2Scott) will take the stage to share badass case studies and mindblowing CPF (Cost Per Friend 🙂 ). That’s all of the sneak peak you get for now. Heck, that’s the only sneak peak we have, too.
Community Manager Training
The art of non-gratuitous social behavior is not one easily mastered by all. It’s crucial for brands to step away from selling and simply “be” among inner social circles. This session aims to teach that personable pedagogy, as well as methods for streamlining authentic friend making in a time-efficient manner. Matt, Manny, Merry, Lauren and Lisa will lead attendees through different sections of this module, which is as warm and fuzzy as it is calculatingly data-driven.
Reputation Monitoring in Facebook