Posted by Lauren Litwinka on February 24th 2011 in aimClear, Facebook Demographic Research, Facebook SEO, Speaking Engagments | 2 comments
In the realm of social networking channels, Facebook is as household a name as it gets. Pushing 600 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled for the final day of SMX West, will feature a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.
The full-day workshop is a
ticketed event, so be sure to
register today for best rates. Planning to scope out the entire SMX West agenda? Make good on the
$100 off on-site rates with Early Bird registration (ends March 4th!).
Use this partner code, smxspeaker15, for an additional 15% discount.
Read on for a deep dive into our workshop.
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Posted in aimClear, Facebook Demographic Research, Facebook SEO, Speaking Engagments | 2 Comments »
Posted by Lauren Litwinka on February 18th 2011 in Interviews | Be the first to comment!
Alex Cohen– in some circles, better known as @
digitalalex– is an accomplished online marketer, blogger and increasingly familiar face on search conference speaker lists. In an industry often (rightly?) stereotyped by caricatures of farsighted bespeckled computer-geeks, it can be quite a feat to stand out in a crowd of fellow search marketers. But with trademark black-frame specks, towering ten feet over everyone else (hey, to a 5’4 chick, 6’2 seems giant), you can’t help but notice when he’s in the room. That’s how I felt, anyway, when I met him at my very first Search Engine Strategies (more specifically, a swank aimClear & Clix Schmoozefest).
Senior Marketing Manager for
ClickEquations, Alex hails from Philly– just a hop, skip and a jump away from the Big Apple. Good thing, too– makes his trip there for #SESNYC relatively painless. He’ll be there next month to discuss, among other things, ”the Dawn of Paid Search Without Keywords” with the audience. I shared a casual Q&A with Alex, with topics ranging from PPC platform evolutions to personal branding. Read on for the full show.
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Posted by Marty Weintraub on February 17th 2011 in LinkedIn, PPC | 9 comments
As you may have heard, LinkedIn has updated its previously anemic DIY advertising platform to include targeting specific job titles and companies. LinkedIn PPC is now useful for a range of paid b2b direct-response and branding tactics. We’ve been getting our hands dirty to gratifying success.
Even aside from the flaky UI that (poof) vaporizes half-hours of work from time to time and high CPCs, I just have to say, “Here we go again…” Back in the day it was Overture PPC’s inconsistent editorial process that stunk up the room, making search marketers’ lives miserable. Then the Paid Stumble(Upon) social media advertising fire drill confused many of us with editorial decisions that stupefied. Facebook’s ad screening process is a bit convoluted, if not outright queer and only predictable in its unpredictability. Now we’re finding that LinkedIn Ads PPC ads editorial process is hardly ready for prime time. This is a story of ads approved, run, rejected, and then approved unchanged again. Read the rest of this entry »
Posted in LinkedIn, PPC | 9 Comments »
Posted by Marty Weintraub on February 16th 2011 in SEO | 11 comments
Righteous systems judge the ethical value of wealth by the ways in which it is obtained. This timeless axiom has never been consistent in the world of search engine optimization. In fact, most mature SEO practitioners’ roots are planted deep in algorithmic subterfuge. The “Dirty little secrets” of SEO, recently glamorized by the New York Times and regurgitated by many, is not a secret at all. Back in the 90s, one’s ability to thump the search engines for better rankings was what made you great. The stakes were not nearly as high then, as our search industry came to be.
What’s different now is that, while there used to be veritable legions of “SEO professionals” adept at leapfrogging SERPs competitors by playing beat-the-algorithm, the black art of gaming Google and Bing has become a much more elite endeavor, reserved for executive cheaters who chase moving targets for obscene (though transient) profiteering. As a result we’re headed for a period of upheaval because Google and Bing can’t really stop cheating, only limit it. The mainstream media is figuring it out and heads will roll. Read the rest of this entry »
Posted in SEO | 11 Comments »
Posted by Lauren Litwinka on February 15th 2011 in Interviews, PPC | Be the first to comment!
Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a training and PPC toolset.
Having seen Brad’s presentations & panel discussions at various past industry conferences, I was well aware of his smarts. It wasn’t until meeting him at an infamous aimClear/Clix SchmoozeFest extravaganza in the Windy City last year that I got the chance to chat him up– dude’s wicked down to earth (and also a former New Jerseyian!).
As a precursor to aimClear’s March Road Trip eastward for Search Engine Strategies New York, I had the pleasure of sharing a candid interview with Brad. Questions ranged from shop-talk to top tips to celebrity death predictions (sort of). Read on for the skinny. Read the rest of this entry »
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