Archive for January, 2011

483 Things We Hate & Love About Search Conference Speakers

Posted by Lauren Litwinka on January 25th 2011 in Rants, SEM Poetry Slam | 2 comments

Earlier today, we published the second half of 44 Must-See Internet Marketing Conference Speakers– a two-part blog post that paid tribute to industry luminaries who color the conference landscape pretty with smarts, sass, and everything in between. We believe search marketers are among the most beautiful people in the world, and that mini-series was one way to give back to those who give it their all. We also believe that there’s two sides to the conference-speaker-coin, and not everything can be all sunshine and pussy cats… Read the rest of this entry »

44 Must-See Internet Marketing Conference Speakers, Part 2

Posted by Marty Weintraub on January 25th 2011 in Speaking Engagments | 6 comments

This post continues yesterday’s post, 44 Must-See Internet Marketing Conference Speakers, Part 1.  The Q1 conference schedule gets underway in earnest shortly. Soon many of us will converge on SMX West San Jose, SEMpdx SearchFest Portland, OR and Search Engine Strategies New York other niche’ conferences which include Social Insider Summit, Key Biscayne, OMMA San Francisco and PubCon South.

The speakers we recommended yesterday and those today are among my personal favorites and should not be missed. We hope the aggregate list of 44 thought-leaders will be a useful guide when trying to decide what conferences to attend and which sessions should take priority.  So, without further delay, here’s part two! Read the rest of this entry »

44 Must-See Internet Marketing Conference Speakers, Part 1

Posted by Marty Weintraub on January 24th 2011 in Speaking Engagments | 1 comment

The Q1 conference season is about to launch into warp drive. SMX West San Jose, SEMpdx SearchFest Portland, OR and Search Engine Strategies New York are the biggies on my list, though there are numerous smaller (and totally worthy) offerings including Social Insider Summit, Key Biscayne, OMMA San Francisco and PubCon South.

Whatever conference is at hand, one great pleasure of being aimClear’s CEO is getting to recommend specific sessions to our staff, clients and other friends. Invariably, I suggest speakers that are among my personal favorites. As the Q1 conference schedule looms, this year I thought it would be fun to publish my usual speaker recommendations. Though far from a complete, these folks are totally among the best and brightest our industry has to offer. This post is part one of two. We’ll publish the second half tomorrow. Read the rest of this entry »

LinkedIn #PPC Personas: Targeting B2B Buyers

Posted by Marty Weintraub on January 17th 2011 in LinkedIn, Paid Marketing, PPC | 10 comments
[January 27: Update! LinkedIn has upgraded it's PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we'll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum rap that Facebook Ads had in early 2008. To an extent, complaints from PPC marketers are valid. We’ve never been able to figure out why LinkedIn has invested so much in building incredibly robust advanced organic search tools, while under-investing in such a relatively lame PPC targeting mechanism. Read the rest of this entry »

Proudly Announcing #SMX aimClear® Facebook Marketing Intensive

Posted by Lauren Litwinka on January 12th 2011 in aimClear, Facebook Demographic Research, Facebook SEO | 2 comments

Facebook has swept the social scene by storm. In just under seven years since its inception, the pulsing community has grown to approach 600 million members, many of whom are ready, willing and even eager to be distracted engaged. This breadth of community managers’ organic reach coupled with, among other things, killer targeting capabilities and comparatively dirt-cheap Facebook Ads CPC  has made this social playground a ridiculously fertile environment for social media marketers hungry for the cutting-edge.

To satiate (or perhaps whet) such marketers’ appetites, we’re extremely proud to announce a full-day training workshop dedicated exclusively to Facebook marketing, in conjunction with the legendary SMX online marketing conference series. Read on for juicy details! Read the rest of this entry »