Posted by Marty Weintraub on December 30th 2010 in Resources | 2 comments
2010 saw its share of remarkable online marketing content, amongst tumultuous industry changes that left many second rate practitioners in the dust. It takes lot of reading and study to keep cutting-edge-current. We bookmark literally thousands of articles each year for use in daily training. The online marketing industry is unique, for the many accomplished professionals who willingly share their specialized knowledge. We’re so very grateful.
Last year we released aimClear’s entire 2009 Daily Training Link Library. To celebrate the conclusion of yet another stellar year of content, here we highlight 22 of our favorite 2010 non-aimClear posts and the bloggers who wrote them. “Deep” does not necessarily mean “detailed” or “long,” rather we’ve aimed for posts that mattered to us. We had to choose from over 2400 articles in this year’s link training library, and our selections are admittedly subjective. There were many other wonderful posts penned by hundreds of bloggers in 2010, so don’t bum out if a post you love is not included. We hope you enjoy our selections, and Happy New Year! Read the rest of this entry »
Posted in Resources | 2 Comments »
Posted by Manny Rivas on December 29th 2010 in Video | 3 comments
Most reasonable marketers probably pine to see their YouTube videos rank, in Google and Bing’s organic Universal SERPs, for important keyword searches. While the exact ranking algorithms are super secret hot sauce, follow YouTube tagging best-practices to get videos ranked in Google, Bing & YouTube itself. Read the rest of this entry »
Posted in Video | 3 Comments »
Posted by Merry Morud on December 22nd 2010 in Facebook Demographic Research, PPC | 8 comments
A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite Athletes.” While aesthetic changes in Facebook profiles may not seem relevant to marketers, the new profile elements will effect how some users self-identify and express their predilections… and thus, effecting targeting metrics. Read on to find out how. Read the rest of this entry »
Posted in Facebook Demographic Research, PPC | 8 Comments »
Posted by Marty Weintraub on December 21st 2010 in Google, Keyword Research | 6 comments
AdWords Keyword Tool may be viable again for SEO. The debilitating short-tail-only problems seem to have been fixed. Long live SEO!
On October 7th 2010, we published a post in aimClear Blog entitled, “R.I.P. Google Keyword Tool. Long Live SEO!” Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. had just dropped a big stink bomb at #SMX East, confirming what many of us had already figured out. The omnipresent AdWords Keyword Tool had changed and only was returning keywords Google deemed “commercial.” Read the rest of this entry »
Posted in Google, Keyword Research | 6 Comments »
Posted by Marty Weintraub on December 18th 2010 in To Weird Not To Link Bait | 6 comments
Facebook American Military employees openly disclose sexuality to advertisers. So do United States Congressional employees.
Many folks, on both sides of the “Don’t Ask Don’t Tell” debate, most likely feel strongly in light of today’s Senate decision a step towards repealing the long-controversial American Military policy on homosexuals. We’ve been tracking the conversation in Facebook. Is anybody surprised that American military employees already share their sexuality on Facebook, openly enough for Facebook Ads to categorize them as same-sex oriented on the Facebook social graph. Advertisers can easily target them. Let’s have a look. Read the rest of this entry »
Posted in To Weird Not To Link Bait | 6 Comments »
