aimClear® Search Marketing Blog

Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him to engage you in a hilarious (& steamy-dreamy…) viral YouTube video…

The B2Bers among the Search Engine Strategies crowd were hungry for some hardcore business-facing case studies to bring home and proudly present to their bosses, like a beaming schoolgirl (or boy!) handing momo & dad a straight-A report card. The B2B Marketing panel did not disappoint, with presenters Mischa Stephens, senior optimization specialist at Google, and Chris Long, SVP of e-commerce and marketing at L-com, Inc. delivering the goods.

aimClear live-tweeted this session via (@lindsaylorraine). Read on for top tips shared by this dynamic duo. Read the rest of this entry »

The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be shared by a power-house team of presenters more than anything else. Greg Jarboe, president and co-founder of SEO-PR, Michael DeHaven, SEO Product Manager, Bazaarvoice & Heather Lloyd-Martin, CEO, SuccessWorks dolled out great insights on three facets of content: video content, user-generated content and SEO copywriting strategies.

aimClear live-tweeted this session (via @lindsaylorraine). Read on for tips they shared with the Search Engine Strategies audience. Read the rest of this entry »

In continuing aimClear coverage of #SESCHI, aimClear stepped inside… the Room of Secrets… along with an audience of curious online marketers. We were welcomed by Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing who thoughtfully introduced solo panelist Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com. The session, by name, promised to unlock The Secret Formula to Boost Response, and Bryan, an NY Times best selling author/Internet marketing pioneer delivered an interactive presentation to an engaged audience.

aimClear live-tweeted this session (via @aengleson) — read on for full coverage of the tip, tactics & takeaways Bryan shared. Read the rest of this entry »

Day 1 at #SESCHI 2010 was brimming with familiar sites & sounds. Marketers clutching Starbucks cups & swag bags packed into a swank ballroom to claim seats for the Conference Welcome & Opening Keynote. The soothing hum of laptop fans, vibrating smart phones & the enormous projector looming before us was out-beat  by the hum of one very excited audience. We came to be educated & entertained, and fortunately for us the opening keynote was to be delivered by Avinash Kaushik– author, blogger, Analytics Evangelist @ Google & all-around awesomely energized speaker.

As the techno-dance music faded away, an epic thundering voice welcomed us to Search Engine Strategies Chicago 2010, and Avinash took the stage. aimClear live-tweeted the opening keynote this go-ground– read on for full coverage of the tasty food for thought.

Read the rest of this entry »