Posted by Marty Weintraub on October 28th 2010 in Analytics, SEM Tools, Tracking | 4 comments
More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below). For this post, we’ll use the desktop application.
What’s less known are Woopra’s killer KPI reporting capabilities, using custom segmentation features Woopra calls “Filters.” This post extrapolates on my previous SearchEngineWatch article, “Google Analytics, Conversion Tracking & Single Segment Reporting Power,” bringing the powerful conversion tracking technique to Woopra, one of the most intuitive analytics UIs in the world. Let’s get started building our KPI dashboard. Read the rest of this entry »
Posted in Analytics, SEM Tools, Tracking | 4 Comments »
Posted by Lauren Litwinka on October 27th 2010 in SES Chicago | Be the first to comment!
Search Engine Strategies Conference & Expo is one of those events that many in our professional circle flock to with glee. Last week was no exception, when online marketing pros from all walks of search—agency, in-house, consultant, tech– gathered at the luxurious Hilton Chicago for the latest installment of the SES conference series. They were eager to soak up the hottest new knowledge from top-notch industry visionaries, and #SESCHI packed in an agenda that was sure to please.
Our crew was there in force to learn, live-tweet, blog, present, & network in the brisk embrace of the Windy City. Read on for aimClear’s synopsis of #SESCHI, key session takeaways and links to comprehensive coverage of a variety of top-notch sessions. Read the rest of this entry »
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Posted by Lauren Litwinka on October 27th 2010 in Community Manager, Social Media | 3 comments
When attending industry events (in this case, #SES2010), folks sporting the “Press” badge may tell you that food is a coveted reward. Our proud mission is to churn out quality coverage in a timely manner, and it’s one we take quite seriously. Sacrifices must be made. Sometimes, that sacrifice is breakfast. Sometimes, lunch. So yes, food can become coveted, almost revered. Free food even more so. Cupcakes? We may as well erect a 50 foot shrine.
Perhaps this is the reason why oodles of live-bloggers (as well as general conf attendees & speakers) packed into Mari Luangrath‘s solo presentation, deliciously titled: Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors. Or, perhaps they were just super jazzed to soak up the tactics & takeaways sure to be shared in this hour-long social media marketing case study from planet awesome. When we weren’t drooling over the 7 boxes of cupcakes stacked on stage, aimClear live-tweeted this session (via @beebow). Full coverage resides below… Read the rest of this entry »
Posted in Community Manager, Social Media | 3 Comments »
Posted by Lindsay Childs on October 25th 2010 in SEM | 2 comments
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution Media, square off over which is the best online marketing tactic. aimClear live-tweeted this session (via @lindsaylorraine). Read on for full coverage of the pros and cons of both sides of the SEM debate, & find out which prevailed in the Search Engine Strategies ring…
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Posted by Lauren Litwinka on October 21st 2010 in Social Media Marketing | Be the first to comment!
Welcome back to aimClear’s continuing coverage of #SESCHI 2010! A common (& quite useful) tactic online marketing pros often share with total social media n00bz is “listen to your audience.” When companies first dip their toes into Facebook, Twitter & other social media watering holes, it is a logical & advantageous first step to simply be among your target audience… to sit back and absorb the conversations they start & those to which they contribute, whether or not they directly revolve around your brand. Understanding targets’ behavior & social networking trends serves companies well when they begin soft-touches via thoughtful engagement… but beyond listening to & befriending potential customers, the deeper & overarching goal of a brand’s social media marketing presence is just that… marketing.
For social media masters looking to sharpen their marketing chops, the Beyond Listening-Establishing & Hitting Metrics with Social Media session at Search Engine Strategies Chicago was not-to-be-missed. Loren Baker, VP of Social Media Strategies / Managing Partner of BlueGlass Interactive, Inc. saddled up to deliver a solo-preso, packed with useful tactic for establishing, achieving & measuring social media goals & techniques for assigning a dollar amount to friends, followers & fans. aimClear live-tweeted this session (via @beebow)… read on for a full write-up.
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