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More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below). For this post, we’ll use the desktop application. What’s less known are Woopra’s killer KPI… Read More
Search Engine Strategies Conference & Expo is one of those events that many in our professional circle flock to with glee. Last week was no exception, when online marketing pros from all walks of search—agency, in-house, consultant, tech– gathered at the luxurious Hilton Chicago for the latest installment of the SES conference series. They were eager… Read More
When attending industry events (in this case, #SES2010), folks sporting the “Press” badge may tell you that food is a coveted reward. Our proud mission is to churn out quality coverage in a timely manner, and it’s one we take quite seriously. Sacrifices must be made. Sometimes, that sacrifice is breakfast. Sometimes, lunch. So yes,… Read More
Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution… Read More
Welcome back to aimClear’s continuing coverage of #SESCHI 2010! A common (& quite useful) tactic online marketing pros often share with total social media n00bz is “listen to your audience.” When companies first dip their toes into Facebook, Twitter & other social media watering holes, it is a logical & advantageous first step to simply… Read More
