Google Instant Instantly Makes Waves Around the Web
Last Tuesday, the Internet was a-flutter over Google’s funky new logo– those crazy colorful dots moved wherever your mouse moved, resulting in wonder-struck smiles, bleary eyes and many a scratched head. Rumors as to the meaning behind the madness spawned and spread faster than retweets from a link posted by Alyssa Milano. Were the bugged-out balls Google’s way of celebrating its 12th birthday? Or just another entertaining hack? An attempt to one-up Bing? Hat-tip to HTML 5 or CSS3? A not-so-subtle campaign for Chrome? No one knew for sure. But next day at San Francisco’s Museum Of Modern Art, Google hosted a special press conference where a new search feature was unveiled and instantly made waves around the world [wide web].
Less than a week old, Google Instant has already been analyzed, criticized and evangelized by authority sources & independent bloggers alike, much like the days following Facebook’s launch of Facebook Places. Some say Google Instant will follow in the footsteps of Wave and fizzle out within a few months. Other zealots swear this will be the prophetic death of SEO. Rather than theorize one way or the other, we decided to cull a list of 62 recently-published posts about Google Instant for your consumption. From press conference coverage to user field guides & tutorials, commentary on competitors & Google Instant’s affect on the long tail, read on for a complete link roundup.
The Launch of Google Instant
- Live Blogging The “Google Instant” Press Event & How To Watch Live | Danny Sullivan | SearchEngineLand.com
- Google Instant Search Goes Live | Ben Parr | Mashable
- Google unveils instant search | Ben Parr| USA Today
- Google Instant Searches the Web As You Type | Jared Newman| PCWorld
- Google debuts ‘Instant’ search | Rob Pegoraro | The Washington Post
- Google Launches Google Instant: Predictive, Real-Time Search | Mark Hachman | PCMag.com
- Google Debuts ‘Instant’ Search (Updated) | Ryan Single | Wired.com
- Google Instant – for those of you too impatient to finish typing | Hank Campbell | Science20.com
Getting To Know Google Instant & User Guides
- Google Instant: The Complete User’s Guide | Matt McGee | SearchEngineLand.com
- The Google Instant Alphabet | Ben Cook | Skitzzo.com
- Google – About Google Instant| Google.com
- Google Instant – 10 Things Marketing Teams Need to Know | Jonathan Allen | Search Engine Watch
- The ABCs According To Google Instant (GOOG)| Jay Yarow | San Francisco Chronicle
- How to Train Your Fingers to Get the Most Out of Google Instant| Gina Trapani | Fast Company
Thoughts, Reviews, Predictions & Tidbits About Google Instant
- Thoughts on Google Instant | Matt Cutts | MattCutts.com
- You rate Google’s Instant search service | BBC
- How does Google Instant adapt to users? And does it change the search experience? | Sam Diaz | ZDNet
- Poll: Google Instant Sending Less Traffic To Your Site? | Barry Schwartz | Search Engine Round Table
- Google Instant: Better but not revolutionized search | Stephen Shankland | cnet News
- Google Just Effectively Killed The “I’m Feeling Lucky Button” | Nicholas Carlson | San Francisco Chronicle
- Google Instant Reviews: Users Rate Google’s New Search Tool | Catharine Smith and Bianca Bosker | Huffington Post
- Google Instant – Is Pay Per Scroll to Come? | Manoj Jasra | Web Analytics World
- Google Instant Is Less About Speed Than It Is About Volume | Erick Schonfeld | TechCrunch
- Mark Zuckerberg gets fresh start on Google Instant Search | Helen A. S. Popkin | MSNBC.com
- Google Wants to Own the Future… by Predicting It! | Mike Elgan | Internet.com
- Google Instant Doesn’t Like Your Sexy Searches | Ben Parr | Mashable
- Byte Me!: Google Instant| Scott Moore| Stony Brook Independent
- Your Brain And Google Instant | Quentin Hardy | Forbes.com
The Instantaneous Nature of Google Instant
- Search: now faster than the speed of type | Marissa Mayer | The Official Google Blog
- Google Speeds Queries With ‘Instant’ Results | Claire Cain Miller | The New York Times
- Google Instant Turbocharges Search| Liz Gannes | GIGAOM
- Google launches ‘Instant Search’ for faster queries | LocalTechwire.com
- Google search accelerates with ‘instant’ results | Associated Press
- Google Instant: It Searches Before You Type | Alexia Tsotsis | TechCrunch
- Google Instant knows what you want before you type it | Anna Leach | ShinyShiny
- Google Instant speeds up search | Suzanne Choney | MSNBC
- Google Unveils ‘Google Instant’ Search Rapidly Enhancing Real-Time Queries (GOOG) | Chip Brian | SmarTrend
- Google Instant launched, speeds up searches and provides instant results | Aliyah Shahid | NY Daily News
- Is Google Arrogant or Humble? | Biance Bosker | Huffington Post
- Why is Google So Condescending? | Mike Elgan | PCWorld.com
Google Instant’s Impact (?) On SEO
- Google Instant Makes SEO Irrelevant | Steve Rubel | The Steve Rubel Stream
- 7 Reasons Why Google Instant Makes SEO Dead-on Relevant | Jonathan Allen | Search Engine Watch
- SEO Lives On Despite Google Instant | Todd | PositionTech
- Google Instant and SEO – Thoughts About How It Changes Things | Scott Clark | BuzzMaven.com
- Google Instant will change — not kill — SEO | Meghan Keane | Econsultancy.com
- How Will Google Instant Affect SEO? | Clint Boulton | PCMAG.com
- 3 ads + local10 block serp Using instant | Michael Gray | graywolf.posterous.com
- Will Google Instant Kill The Long Tail? | John Ellis | SearchEngineLand.com
- Google Instant Could Evolve into Ultimate Universal Search | Tony Bradley | PCWorld
- Google Redefining ‘New’ with Google Instant | Pam Baker | CIO Update
- Google Instant will force marketers to use shorter terms, say experts | Shahnaz Mahmud| DMNews.com
- Google Instant to highlight the long tail not kill it | Robin Goad | Hitwise
- Google Instant Impact on SEO and Business Marketing | Keith Moehring | PR2020.com
Google Instant & Competitive Platforms
- Google Instant launches, as Bing + Yahoo gets rolling | Brier Dudley | The Seattle Times
- In an Instant, Google pulls further ahead of Microsoft, Yahoo | Sharon Gaudin | ComputerWorld.com
- Google Instant Prototype Looks a Bit Like Bing | Mark Hachman | PCMAG.com
- Google Instant Inspired – iTunes App Store Instant, Twitter Instant & Flickr Instant | Ha Cong Tien | wwwery.com
- Microsoft Ignored Bing Instant Search Opportunity | Staff | ITProPortal.com
- Microsoft’s Bing ignored search-as-you-type for a year before Google Instant | John Brownlee | geek.com
Google Instant & Mobile
- Google announces Google Instant search, available now for desktop, mobile this fall | Vlad Savov | engadget
- Google instant search for mobile “coming soon” | Todd Haselton | mobile burn
- A Sneak Peek at Google Instant Search for Mobile[VIDEO] | Ben Parr | Mashable
How to Turn On & Turn Off Google Instant
- Disable Google Instant: How to TURN OFF Google’s New Feature | Bianca Bosker | Huffington Post
- How to Enable Google Instant in Opera | Lucian Parfeni | Softpedia
Thoughts Culled from the Twittosphere





