Posted by Marty Weintraub on September 30th 2010 in Reputation Management | 9 comments
Google.com/alerts has been the reputation monitoring rage for years now. Most companies seem to feel safe under the Google alert notification blanket. It’s true that Google alerts keep reputation managers apprised of a lot of content, conversations, news, media, etc… However, Google alerts alone are far from a complete picture of what’s going on out there. Social media “updates” can take days or even weeks to show up, if at all. Don’t get caught unaware. This post offers a guerrilla list of RSS feeds, crucial for monitoring one’s reputation, can be used to mine extremely fast alerts from major sites including YouTube, Google, Facebook & Twitter. Read the rest of this entry »
Posted in Reputation Management | 9 Comments »
Posted by Marty Weintraub on September 23rd 2010 in Google, SEO | 2 comments
Data is starting to roll in on the effects of Google’s elegant UI/SERPs adaptation Google Instant. The concept of SERPs that configure as users type is not new, but it appears big G’ has laid claim to mass paradigm busting. Marketing chatter ranges from ridiculously hyperbolic to ho-hum with good reason. Instant instantly appoints already-dominant brands’ godly brand-status & likely makes growing brand awareness more expensive for everyone else.
Even aside from Instant’s potential to affect traffic, just think of the incredible subliminal branding that takes place as users type there searches out. Whether a user is searching for “basketball,” “botany” or “blintzes,” the keyword “Best Buy” flashes past with nary a flicker. Google has anointed Best Buy’s marketing manager Pope of the “b” SERPs. Read on for more SERP samples that show it’s no easy task to decode Google Instant’s black box mystical brand signals…
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Posted in Google, SEO | 2 Comments »
Posted by Lauren Litwinka on September 17th 2010 in aimClear, Duluth | Be the first to comment!
Today, Marty Weintraub and Manny Rivas of aimClear will deliver a special presentation to the students and faculty of the University of Minnesota Duluth. The 60 minute program,
Internet Advertising: Effective Outreach to Target Audiences, will explore the tools & methodologies trusted by true industry pros. From paid search campaigns to organic search engine optimization, interactive social media marketing to diligent reputation management, Marty and Manny will lead audience members through practical tactics that drive target site traffic and increase online exposure. The presentation will be webcast live to the University of Minnesota – Twin Cities Campus.
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Posted in aimClear, Duluth | No Comments »
Posted by Lauren Litwinka on September 14th 2010 in Resources | Be the first to comment!
Last Tuesday, the Internet was a-flutter over Google’s funky new logo– those crazy colorful dots moved wherever your mouse moved, resulting in wonder-struck smiles, bleary eyes and many a scratched head. Rumors as to the meaning behind the madness spawned and spread faster than retweets from a link posted by Alyssa Milano. Were the bugged-out balls Google’s way of celebrating its 12th birthday? Or just another entertaining hack? An attempt to one-up Bing? Hat-tip to HTML 5 or CSS3? A not-so-subtle campaign for Chrome? No one knew for sure. But next day at San Francisco’s Museum Of Modern Art, Google hosted a special press conference where a new search feature was unveiled and instantly made waves around the world [wide web]. Read the rest of this entry »
Posted in Resources | No Comments »
Posted by Merry Morud on September 10th 2010 in Paid Marketing, Social Media | 7 comments
Labor Day is over and the final push for Midterm Elections is here, with the media & candidates whipping up political parties into a polarizing frenzy. Whether you are a divisive mastermind looking to stir the crazy pot or a candidate hoping to clear up some slung mud, political Facebook ads are your friends amongst foes. Read the rest of this entry »
Posted in Paid Marketing, Social Media | 7 Comments »
