Welcome back, vendor junkies, to the second installment of the Giant Monster Online Marketing Vendors List. Like many of our friends in this biz, aimClear is often asked about referrals for vendors from all walks of the “online marketing” spectrum. This three-part master list features must-consider companies specialized in a variety of verticals ranging from organic search engine optimization to cunning keyword espionage.
We began this series with a seed list of exposition hall vendors generously vetted by Search Engine Strategies for next month’s conference in San Francisco. At industry events like SES, the expo hall is one of our favorite places to network / kill time / disco dance / ninja bite-sized Snickers… the works- and the companies who set up shop there for 2.5 days are often worth checking out. Dude, they’re paying to showcase themselves – they want us to take notice :). We encourage you to contribute to this list by suggesting vendors, platforms, agencies, tool makers, content services, etc… via Twitter. Hit me up with a mention @beebow.
Online advertising portal LinkWorth delivers dynamic marketing products for advertisers and represents a unique monetization venue for publishers. LinkWorth specializes in text link advertising, in-content pay-per-click, hosted content pages, paid blog reviews, SEO consulting services, article submission, directory submission, press releases, and custom content creation.
LivePerson develops and delivers online engagement solutions with an emphasis on real-time assistance. By linking over 8,000 businesses with their question-asking consumers, LivePerson is able to serve up relevant, compelling, personalized online experiences.
Local.com is one of the nation’s leading local business search site and network, providing relevant listings and results to over 20 million monthly visitors. More than 50,000 small businesses leverage Local.com’s subscription, performance and display advertising and website products to help connect them with customers.
Based out of Vienna, Virginia, Localeze is the largest business listings identity manager for local search. Localeze provides a variety of services including organic search marketing, and a variety of tools focused on managing and optimizing local listings across the Web.
Focusing on organic, sponsored and blended search results, Local Splash aims to put local businesses on page one of Google, Yahoo!, and Bing SERPs. National chains, such as Extra Space Storage, also trust Local Splash for their search marketing needs.
Online search advertising network LookSmart provides performance solutions for search advertisers and online publishers. By offering clients targeted, pay-per-click (PPC) search advertising as well as a customizable Ad Center platform, this San Fran-based company represents a dynamic source of Affiliate & Performance-Based Marketing Solutions.
Online demand-site platform LucidMedia provides display advertising management and targeting for optimized, direct response, and brand advertising campaigns. Together with page-level contextual analysis and intelligent real-time bidding provided by ClickSense®, customers can choose between self-service or to have the service managed by external interactive agencies and brand advertisers.
Marchex seeks to connect advertisers with customers across a variety of platforms such as mobile, offline and online channels. Products and services include performance-based call advertising, Marchex Pay-For-Call, Marchex Call Analytics, Affiliate & Performance-Based Marketing Solutions, Local Search Marketing Services & Directories, and online presence monitoring.
Marin Software represents a browser-based, enterprise-class paid search management application for advertisers and agencies with large-scale SEM campaigns with paid search monthly budget of at least $100,000. Founded in 2006, Marin aims to streamline clients’ work-flow, analysis, and optimization to improve overall campaign performance.
Market Motive is a training & certification company that seeks to certify users as authority search marketers. With an online video training library, top-rated faculty and dynamic testing and endorsement system, Market Motive provides top-notch online certification courses in SEO, Web Analytics, PPC, Social Media, Conversion Optimization, Online PR, Email Marketing and other facets of the Internet.
Marketwire is North America’s only fully integrated global newswire for superior press release distribution, media management, multimedia and monitoring solutions. With a keen focus on precision, adaptability, innovation and simplicity, Marketwire represents a source of innovative products and services that range from Social Media to News Dashboard coverage reports.
Online Marketing Institute
The Online Marketing Institute is a career development company with a strong focus on education and the ability to deliver accreditation in various sects of online marketing. With a curriculum of case studies, best practices, peer validation and trend analysis, OMI offers comprehensive workshops, webinars, seminars and online learning channels for students, clients, and the public in general.
Onward Search is a leading Internet marketing and creative services company. Specialized in search marketing, graphic design, web development, and related creative services, Onward Search lets customers identify and source top-notch talent in a variety of fields. Recruited staff span Search Marketing Specialists, SEM Managers, SEO consultants, PPC managers, social media experts, copywriters, web developers, project managers, production managers, graphics designers, print production managers, to name a few.
OrangeSoda provides local businesses with a suite of online marketing services such as Local Search Marketing Services & Directories, Marketing Optimization Solutions, and Pay-Per-Click Networks and Management Services. Leveraging a combination of insight on consumer search behavior and local business functionality, OrangeSoda aims to match customers with the companies that best suit their needs.
Pixelsilk is a completely SEO-friendly CMS designed with a strong focus on SEO best practices. This web-based CMS gives users complete control over HTML and URL elements, offers real-time SEO advice, multiple site management capabilities and scalable design for external plugins. From editing content to customizing aesthetics, Pixelsilk is a user-friendly and sophisticated pick for a CMS.
PRWeb has been an industry leading online news and press release distribution service for over a decade. Pioneering the direct-to-consumer distribution strategy as well as a user-platform that focuses on optimizing press release content, this Ferndale, WA-based PR company is a subsidiary of leading on-demand PR management software manufacturer Vocus, Inc.
PubCon is a renowned conference that offers a variety of educational tracks and sessions featuring Internet marketing, social media, search marketing and advertising. Hosted by WebmasterWorld, PubCon annually draws thought leaders together to share and learn the latest in design, development, promotion and marketing.
Leading the way in IP geotargeting data is Quova, a dynamic company that specializes in geotargeting search ads to a users with location-specific keywords and search engine geo capabilities. In addition, Quova offers Click Fraud Prevention & Website Security, Content Management, and Website Search & Technologies.
RadioActive Media aims to increase browse time by “an average of 52%” by leveraging radio as a marketing medium. This full-service marketing agency focuses on direct response radio as a means to enhance clients online marketing campaigns.
Raven Internet Marketing Tools
Raven Internet Marketing Tools help clients efficiently monitor and manage SEO and social media marketing efforts by generating comprehensive reports for a variety of online campaigns. Raven Internet’s suite of Marketing Optimization Solutions encompass performance research to campaign management and breaking down analytics.
Reply.com is an online marketing platform specializing in Local Search Marketing Services & Directories, Marketing Optimization Solutions and Pay-Per-Click Networks and Management Services. Reply.com is a streamlined alternative to complex and expensive online marketing platforms, making it a cost-effective, scalable alternative for small and mid-sized businesses.
With Google AdWords Qualification under its belt, ROI Revolution represents a data-driven company specialized in PPC ads with profitable and scalable results. ROi Revolution aims to improve clients’ click-through-rate, lower cost-per-click, and increase sales revenue overall.
Rosetta is a leading US online marketing company, combining top of the line technology with interactive advertising.This company’s team of creative online marketing professionals provide clients with breakthrough interactive marketing strategies and services for organic SEO, paid search management, online media planning, social media, mobile marketing, and in-depth analytics.
Founded in 2004, SearchForce offers Marketing Optimization Solutions, Mobile & Rich Media Advertising Solutions and Search Marketing Software to some of the world’s largest companies in a variety of verticals. SearchForce provides a single hosted platform for optimizing PPC performance, automate bidding across major search engines, and implementing dynamic reporting tools.
Berlin-based Search Analytics company Searchmetrics GmbH has been providing Marketing Optimization Solutions, Search Marketing Software and Website Search & Technologies since 2007. As a leading vendor of integrated Search Analytics solutions, Searchmetrics GmbH allows marketers to analyze their brand’s keyword rankings from a search engine’s perspective.
Sedo is an international domain marketplace encompassing over one million members and 28 languages, with an inventory of more than 15 million domains across 2,000 categories. With services including professional domain appraisals, brokerage services, targeted marketing and domain parking, Sedo represents the world’s largest selection of premium domains.
SEMPO, Search Engine Marketing Professional Organization, aims to promote search engine marketing on an international front with training and certification courses. This non-profit association has over 860 representive members who receive SEMPO benefits such as research, SEMPO Institute and event discounts, job board, networking opportunities, research, webinars, as well as membership committees and regional groups.SEO, Inc.
SiteWit is a top predictive analytics and PPC platform that offers simple campaign optimization and management. With usage fees starting at $29.95/month and free behavioral analytics and revenue attribution, Sitewit represents a cost-effective source of Marketing Optimization Solutions, Pay-Per-Click Networks and Management Services and Search Marketing Software.
SLI (Search, Lean & Improve) Systems provides a variety of website functionality features including advanced merchandising capabilities and intuitive navigation for online retail and other content-rich sites.With its patented Learning Search technology that learns from and adapts according to customer behavior, SLI Systems is able to help boost sales and increase conversions.
SpyFu is a competitive intelligence platform that shows the keywords users’ competitors target, purchase, and optimize for. With a key objective to provide “the most powerful online advertising espionage,” SpyFu allows users to search by domain to reveal keywords, or search by keywords to reveal cost, advertisers, and similar keyterms. eb Analytic
Superpages.com is a local search platform that also serves as a robust advertising network and local search marketing directory, with services including local marketing and Pay-Per-Click management. A suite of products that track clicks and calls to conversions make Superpages.com a multi-dimensional channel for clients’ local marketing needs.
Et voilà! Come on back next week for part 3 of the Giant Monster Online Marketing Vendor list, and don’t forget to tweet us with suggestions of vendors you’d like to see here.