Welcome back to another Wednesday installment of our Facebook English Speaking Demographic Series. Back in May, we picked through the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. After that, we observed the self-identifying trends in the UK, Ireland, Canada, India, the Philippines, South Africa and finally, Singapore. We’re sticking around in the Pacific Ocean this week and drilling into social segments of Facebook English speaking users in Hong Kong.
As of July 7, 2010, approximately 1,198,500 of Hong Kong’s English speaking residents were registered with Facebook. How do those 1 mil+ break down? Who openly likes lingerie? Who hates cigarette breath? Let’s take a peek…
College Students, Schools & Years of Graduation
Targeting users by expected year of graduation can give you an idea of just how much young fresh meat will be on prowl for jobs in what areas. Pretty tasty social segment for head hunters and executive recruiters…
Battle Of The Boy Toys: Biebs vs. Timbs
I regret to inform all you Gen X boy band fanatics, but teenie bopper Justin Bieber has stolen nearly 3k more young hearts than Justin Timberlake among English speaking Facebookers in Hong Kong.
That’s all for this week, folks. Remember – these are but a sample of bite-sized social segments, and there are hundreds, if not thousands of ways target Facebook’s demographics, from the mainstream to the curiously obscure. Stay tuned next week when we tackle yet another country and it’s English speaking Facebook population. Until then, 再见!