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South Africa: Facebook English Speaking Users

SWC 2010 Soccer Fan Fest

Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?.

After trekking through social segments from English Speaking users in the UKIrelandCanada, and India, last week we ended up in the Philippines (where they really like McDonalds)– Australia should be up next, but we’ve already dissected their social network butterflies in Facebook AUS & NZ: Who’s Going On Down Under?. So now we’re skipping back over from the Pacific Ocean to the Rainbow Nation: South Africa.

As of June 16th, 2010, about 2,779,560 English speaking South Africans were members of the Facebook community. Let’s see how they self-identify, and how much their vernacular impacts the volume of social segments…

Total English Speaking Users

English Speaking Males & Females 14 & Up

English Speaking Straight & Gay Males

English Speaking Straight & Gay Females

English Speaking Males: Single, In a Relationship, Engaged, or Married

English Speaking Females: Single, In a Relationship, Engaged, or Married

Languages Spoken: Afrikaans, Dutch, French, Chinese, German, Italian, Russian, Finnish
From French to Finnish, let’s take a look at the variety of languages aside from English South African Facebookers speak.

English Speaking Facebookers Ages 14-18, 19-25, 26-35, 36-45, 46-55, & 56-64

English Speaking Employees at South African Companies vs. American Companies

Interests In Professions

Interest-Driven Segment Samples
Next we dive into a handful of the interests English Speaking South Africans identify with on their social profiles… in some cases, the differences in population sizes for those who like “word A” as opposed to “word B” (when both A & B describe the same interest) is staggering…

Soccer, Football, Baseball, Rugby
Geographic context and sheer volume of this segment suggests that “football” refers to European football (soccer), and not America’s pig-skinned past time.

In fact, the number of English speaking South Africans on Facebook that claim to like American football barely amount to a third of those who like baseball.

Next to “football,” Rugby is an extremely close second…

Fifa Fever! A respectable segment size indeed…

Stadium Pano

Who Likes What Music?
More than double the English Speaking South Africans on Facebook prefer classical music over punk…

Talent Search TV Shows

Braai vs. Barbecue
Looking to market barbecue to Facebookers in South Africa? Make sure you choose the right keywords…

Sex vs. Making Love
Not everyone wants to admit they prefer a little loooove makin’ over straight forward “sex.”

Spooning vs. Cuddling
“Spooning” rakes in twice the population as  “cuddling.”

Girl On Girl Action: UK vs. South Africa

At first glance, it may either look as if (A) the UK is brimming with folks obsessed with lady lovin’ or (B) South Africans have less racy interests… but when you consider the English speaking FB populations for each country (26,033,620 and 2,779,560 respectively), the ratios are quite similar! About 8.6% of the English speaking South Africans on FB dig girl smooches; 8.25% of total English speaking UK FBers.)

That about does it for this round, guys and gals. Be sure to check back next week when we tackle yet another country’s Facebook English Speaking Demographics in a variety of segments as insightful as they are… colorful :) .

credit: Axel Bührmann
credit: andrewrennie
credit: LaertesCTB
credit: Blyzz
credit: jdawn-
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