aimClear® Search Marketing Blog

In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal search usage does not seem like a big deal.

Still, many businesses investing precious dollars in Facebook Ads, apps, pages, community management, etc…  want to understand how to rank inside of Facebook.  “How do we get our application to show up,” “What factors determine which fan or community pages show up in the FB search suggestion box,” “What attributes dictate which events rank to which users?” Business want to know. This post offers our study’s findings regarding Facebook SEO ranking factors along with ideas to maximize organic visibility in Facebook’s organic  SERPs. Read the rest of this entry »

It’s Wednesday, folks, and you know what that means- another installment of our Facebook English Speaking Demographic Series. Over a month ago, we took a look at the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. Last week we explored the self-identifying trends in South Africa’s English Speaking Facebookers, and before that, dove into social segments the UK, Ireland, Canada, India and the Philippines.  Today we head back to Southeast Asia, and take a dip in the demographics of Facebook English speaking users in Singapore.

As of June 23, 2010, approximately 2,272,560 English speaking folks over in Singapore had Facebook accounts. What do you say we take a look-see at how they break down? Read the rest of this entry »

Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?.

After trekking through social segments from English Speaking users in the UK, Ireland, Canada, and India, last week we ended up in the Philippines (where they really like McDonalds)– Australia should be up next, but we’ve already dissected their social network butterflies in Facebook AUS & NZ: Who’s Going On Down Under?. So now we’re skipping back over from the Pacific Ocean to the Rainbow Nation: South Africa. Read the rest of this entry »

Dear Public School System of the United States: The time has come for you to stop thinking social networking prohibition will magically end online abuse and make your students better, safer, and nicer people. For the sake of future generations, please, take the reins and integrate structured social networking education into your curriculum. Encourage your students to be self-respecting, proactive digital citizens, before it’s too late.

True story: my buddy got a friend request on Facebook the other day. From his eight year-old cousin. He was shocked. Shock turned to dread when he clicked through to her profile and found he could see… everything. Full name, age, hometown, interests, photos, email address, cell phone number, school. He asked himself: Do her parents know what she is posting on the Internet? Do her teachers? Does she? Read the rest of this entry »

Greetings, and welcome to part seven of our Facebook English Speaking Demographic Series! We’re back with your weekly international humpday hike around world. Last Wednesday, we explored a heaping variety of social segments from English Speaking users over in India. Before that, we dug through demographics from the UK, Ireland and Canada, as well as stats of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?.

Today, we’re venturing even further east to “the Pearl of the Orient Seas,” the Philippines. As of June 9th, 2010, this region claimed a sizable English speaking FB member count of 13,360,440. Are your bags packed? Got your passport? We’re off to dive into the meat of what these 13 million members disclose in their profiles. Read the rest of this entry »