Posted by Lauren Litwinka on May 19th 2010 in Demographic Research, Social Media | 1 comment
Top o’ the mornin’ to ya, and welcome to part four of our Facebook English Speaking Demographic Series. Yesterday, we dug into the different ways English Speaking Facebookers in the United Kingdom self-identify. Before that, we took in the big picture with Population Graph: Where Are Facebook English Speaking Users?, a comprehensive chart featuring Facebook stats from the top 60 countries that name English as an official language.
Today we’re heading to the Emerald Isle, where, as of May 19th, 2010, there were 1,486,720 English Speaking lads and lasses on Facebook. What do you say we have a look-see at what they’re up to?
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Posted in Demographic Research, Social Media | 1 Comment »
Posted by Lauren Litwinka on May 18th 2010 in Demographic Research, Social Media | 1 comment
Welcome back, blokes and birds, to the third installment of our Facebook English Speaking Demographic Series. While our own Marty Weintraub and Merry Morud kick it in the land of tea and crumpets, we’ll be diving into some intense Facebook segments and user inventory, from sexuality to cocktails, Spice Girls to blue collar trades and everything in between. Hold onto your bowler hats and petticoats… we’re off to the United Kingdom!
But before we do, to help put our research in a more global context we invite you to check out this
Population Graph that shows where Facebook English Speaking users are located. The chart includes recent Facebook member stats pulled from the top 60 countries that name English as an official language. As of May 18th, 2010,
25,909,280 of those members were located in the UK. Let’s see how they break down, shall we?
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Posted by Lauren Litwinka on May 17th 2010 in Social Media | 6 comments
With over 85 million English speaking users age 14 and up across the globe (outside the United States), it’s become feasible for international marketers to dig deep into Facebook demographics to uncover international opportunities. Any way you slice it, we’re talking about a lot of eyeballs spread across highly-focused contextual segments. To put a fresh spin on an old cliché… this ain’t your college kid’s Facebook anymore.
Before we blastoff into the country-specific nitty-gritty of our Facebook English Speaking Demographic series, we wanted to share a chart of countries with English as an official language and stats about their sizable presence on the social networking platform. Read the rest of this entry »
Posted in Social Media | 6 Comments »
Posted by Marty Weintraub on May 17th 2010 in Demographic Research, Social Media | 7 comments
There are over 120 million English speaking Facebook users in America, over the age of 14. From the United Kingdom down to India, over to New Zealand, across Australia and beyond, significant populations in many nations also speak English as an official language and are active on Facebook.
We’ve studied FB penetration in countries around the world where English is one of the official state languages. We found there are over 85 million additional English speaking Facebook users, outside America. Understanding the distribution and foundational demographic breakouts (males, females, ages, etc…) of English speaking user-concentrations worldwide can be seriously valuable for scaling campaigns internationally. Read the rest of this entry »
Posted in Demographic Research, Social Media | 7 Comments »
Posted by Marty Weintraub on May 15th 2010 in aimClear | 1 comment
aimClear is pleased to announce that our very own Merry Morud will join me on the podium at SMX Advanced London: 17 & 18 May, 2010, Grand Connaught Rooms, Covent Garden. We’ll be co-presenting on the Social Media Track “Killer Facebook Marketing Tactics” session. It will be an honor to once again join Moderator Chris Sherman, Executive Editor, Search Engine Land on the big stage. Our panel also will feature Marco Corsaro, Managing Director, 77Agency, Guy Levine, CEO, Return On Digital. We look forward to a robust and stimulating session. Read the rest of this entry »
Posted in aimClear | 1 Comment »
