Comments on: Search (Including SEO) Will Never, Ever Die

By: Kitchener SEO guy

Kitchener SEO guy — Mon, 30 May 2011 17:19:08 +0000

I’m putting together a post that refutes the seemingly perpetual cry of “SEO is dead” and I love the idea of calling it after the Neil Young song, so I searched for the phrase used at the very beginning of Tom Wilkowske’s comment… and this is the only place it’s ever been used online. Look for my post sometime soon when I have time…

By: Terry Van Horne

Terry Van Horne — Thu, 27 May 2010 21:09:05 +0000

Marty the welcome is much appreciated. Thanks for understanding where my comment was coming from. The strategy is sound and one I love as most data from KW tools isn’t actual Search inventory it’s a calc.

By: Tom Wilkowske

Tom Wilkowske — Thu, 27 May 2010 18:10:57 +0000

Hey hey, my, my — S-E-O will never die — whether it’s an engine, or a social network. I like how this post ties the facets of Internet marketing together with the linchpin — what words people are using to find what they want online.

You wrote:

“When people ask questions, their intent (that is, what they seek as an outcome) is often discernible. Much has been written regarding the fantastic subtleties of gleaning searchers’ intent from query language.”

Can you suggest some sources?

By: Marty Weintraub

Marty Weintraub — Thu, 27 May 2010 17:56:45 +0000

@Terry Van Horne: I’ve decided to change the title of the post to “Search” Will Never Ever Die, because I think you are right. I’ve made a few changes in the post as well for clarity. Thanks very much for your contribution.

By: Marty Weintraub

Marty Weintraub — Thu, 27 May 2010 17:48:54 +0000

@Terry Van Horne: Awesome comment. I see the blurred lines. I was speaking of PPC inventory tools that “advise” SEO. The post title should have been called “Search” will never die because of that blurred line. That distinction actually occurred to as I dove into blended organic/PPC territory. It’s an inside joke that I left the “SEO” title.

As stunning as it is to our fishbowl community, we run into large (I mean LARGE) clients who mash their whole perception of everything we do being called “SEO.” LOL For the purpose of this post I mean “search.” I say “SEO” and I discuss paid inventory tools like AdWords KW tool as the reason we get search data from engines to use for SEO.

Again, thanks for the insightful comment. Welcome .

By: Terry Van Horne

Terry Van Horne — Thu, 27 May 2010 17:42:52 +0000

Marty, good points but, just so we don’t get confused, you’re talking SEM not SEO which is organic listings. I agree with everything you’ve said just IMO, that’s stretching the SEO def a bit beyond it’s traditional scope.