Comments on: Facebook Ads Raises Spend 5X- Without Asking http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/ Online marketing blog for advertising agency, in-house & PR professionals Wed, 08 Feb 2012 01:32:26 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Farrukh Naeem http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-14752 Farrukh Naeem Mon, 24 Jan 2011 14:34:28 +0000 http://www.aimclearblog.com/?p=8404#comment-14752 Hi Merry, I found your post while looking for a way to get Facebook to *increase* my daily spend LIMIT. Anyone running ads successfully for clients would very fast come to stage where they need to go beyond Facebook's default $50 and the subsequent $250 and so on. Your title says: Facebook raises 'spend' - however what they raised is your spend 'limit'. Which are two different things as the Facebook email tries to explain. So if you had a client budget set at $50 daily spend and Facebook (on a Saturday) raised your spend 'limit' to $250 - it would not be as worrying as what is described in this paragraph: "In the very least, the campaign could have gone an entire weekend blowing through unauthorized ad spend. Were it a mature campaign, such as our client’s, it may well have gone unchecked for days, as semi-professional small business account managers often reasonably let mature campaigns hum along for a couple of days without checking back. This could’ve blown major cash." Why? Because it simply means you now *can* spend up to $250 should you wish to. It would not mean Facebook raising your daily budget amount without your consent. I hope adding this comment would help another wayfarer who's looking for a way to raise FB spending limits to be clear about daily limit (set by FB) vs. daily budget (set by user). Greetings from the UAE... Hi Merry,

I found your post while looking for a way to get Facebook to *increase* my daily spend LIMIT. Anyone running ads successfully for clients would very fast come to stage where they need to go beyond Facebook’s default $50 and the subsequent $250 and so on.

Your title says: Facebook raises ‘spend’ – however what they raised is your spend ‘limit’. Which are two different things as the Facebook email tries to explain.

So if you had a client budget set at $50 daily spend and Facebook (on a Saturday) raised your spend ‘limit’ to $250 – it would not be as worrying as what is described in this paragraph:

“In the very least, the campaign could have gone an entire weekend blowing through unauthorized ad spend. Were it a mature campaign, such as our client’s, it may well have gone unchecked for days, as semi-professional small business account managers often reasonably let mature campaigns hum along for a couple of days without checking back. This could’ve blown major cash.”

Why? Because it simply means you now *can* spend up to $250 should you wish to. It would not mean Facebook raising your daily budget amount without your consent.

I hope adding this comment would help another wayfarer who’s looking for a way to raise FB spending limits to be clear about daily limit (set by FB) vs. daily budget (set by user).

Greetings from the UAE…

]]> By: Marty Weintraub http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12845 Marty Weintraub Wed, 26 May 2010 01:20:06 +0000 http://www.aimclearblog.com/?p=8404#comment-12845 @Keith Posehn: Yep I agree with you there...and we watch on weekends too :) . Another awesome feature would be to be able to manipulate the cap as a tool for regulating accounts. Thanks for stopping by Keith. We're glad to make your acquaintance and welcome. @Keith Posehn: Yep I agree with you there…and we watch on weekends too :) . Another awesome feature would be to be able to manipulate the cap as a tool for regulating accounts. Thanks for stopping by Keith. We’re glad to make your acquaintance and welcome.

]]> By: Keith Posehn http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12844 Keith Posehn Wed, 26 May 2010 00:54:56 +0000 http://www.aimclearblog.com/?p=8404#comment-12844 I think we can certainly agree that it isn't ideal, especially how they have the policy of many new accounts being capped at $50, etc. Also, I do understand not wanting it on the weekend as most advertisers aren't watching closely on weekends like I do. Probably the best way for them to implement it is simply to not have it automated. You should be able to just open a ticket to do it right through the interface as that would make all our lives much easier :) I think we can certainly agree that it isn’t ideal, especially how they have the policy of many new accounts being capped at $50, etc. Also, I do understand not wanting it on the weekend as most advertisers aren’t watching closely on weekends like I do.

Probably the best way for them to implement it is simply to not have it automated. You should be able to just open a ticket to do it right through the interface as that would make all our lives much easier :)

]]> By: Marty Weintraub http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12843 Marty Weintraub Wed, 26 May 2010 00:45:56 +0000 http://www.aimclearblog.com/?p=8404#comment-12843 @Keith Posehn: Thanks for making your point. I sort of agree. Call us puritan but we believe that any change made by an advertising platform, which has the potential to alter the money dynamic, should include pre-notification that things will change. The reality is marketers use whatever limits are in place to regulate marketing spends. Any change in money, terms, etc... should be accompanied by pre-notification. If the notification must be real-time, because of system limitations or whatever, then how about if it happens on a business day? Does this make sense? @Keith Posehn: Thanks for making your point. I sort of agree. Call us puritan but we believe that any change made by an advertising platform, which has the potential to alter the money dynamic, should include pre-notification that things will change. The reality is marketers use whatever limits are in place to regulate marketing spends. Any change in money, terms, etc… should be accompanied by pre-notification. If the notification must be real-time, because of system limitations or whatever, then how about if it happens on a business day? Does this make sense?

]]> By: Keith Posehn http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12842 Keith Posehn Wed, 26 May 2010 00:35:26 +0000 http://www.aimclearblog.com/?p=8404#comment-12842 I fail to see the problem. Always keep your campaign budgets at the amount you expect to spend. If you're leaving your budgets well above what you want to (or can afford to) spend, then that is a mistake. FB raised the cap automatically based on the number of times the client hit their daily spend limit. Its not like they increased the campaigns individual budgets. I fail to see the problem. Always keep your campaign budgets at the amount you expect to spend. If you’re leaving your budgets well above what you want to (or can afford to) spend, then that is a mistake. FB raised the cap automatically based on the number of times the client hit their daily spend limit. Its not like they increased the campaigns individual budgets.

]]> By: Merry Morud http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12841 Merry Morud Tue, 25 May 2010 21:25:39 +0000 http://www.aimclearblog.com/?p=8404#comment-12841 Tony, you are correct, they only increased the daily spend limit, which, like a credit card, is the cap Facebook imposes upon each account individually. What surprised me was that the limit JUMPED from a manageable $250 (with room for for individual campaigns to spend what they required within that limit Facebook imposed) to $X,XXX... on a weekend when no one would typically be watching. I don't believe it's very ethical to increase the spend that much on a non-business day. That's my reasoning for the post. (I also think there should be an account level budget cap... set by the USER, but I could go on and on about improvements in the ad platform... :) Thanks for the clarifying question, Tony, it can get confusing. Tony, you are correct, they only increased the daily spend limit, which, like a credit card, is the cap Facebook imposes upon each account individually.

What surprised me was that the limit JUMPED from a manageable $250 (with room for for individual campaigns to spend what they required within that limit Facebook imposed) to $X,XXX… on a weekend when no one would typically be watching.

I don’t believe it’s very ethical to increase the spend that much on a non-business day.

That’s my reasoning for the post.

(I also think there should be an account level budget cap… set by the USER, but I could go on and on about improvements in the ad platform… :)

Thanks for the clarifying question, Tony, it can get confusing.

]]> By: Tony Tellijohn http://www.aimclearblog.com/2010/05/25/facebook-ads-raises-spend-5x-without-asking/comment-page-1/#comment-12840 Tony Tellijohn Tue, 25 May 2010 21:02:37 +0000 http://www.aimclearblog.com/?p=8404#comment-12840 I guess I'm a little unclear about this...doesn't their message only say they've increased the allowed daily spend, not the actual budgeted daily spend? Meaning, if they bumped your allowed daily spend from $50 to $250, but your daily budget is still $50, aren't they saying "We're not bumping you up to $250/day, but you've got that option now if you want it?" Given everything else we've been hearing from them, and my experience with their system, I wouldn't put it past them to change both--but my understanding of the email they sent seems to say specifically that they are not changing the actual daily budget... I guess I’m a little unclear about this…doesn’t their message only say they’ve increased the allowed daily spend, not the actual budgeted daily spend? Meaning, if they bumped your allowed daily spend from $50 to $250, but your daily budget is still $50, aren’t they saying “We’re not bumping you up to $250/day, but you’ve got that option now if you want it?”

Given everything else we’ve been hearing from them, and my experience with their system, I wouldn’t put it past them to change both–but my understanding of the email they sent seems to say specifically that they are not changing the actual daily budget…

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