Posted by Marty Weintraub on May 27th 2010 in Demographic Research, SEO | 6 comments
From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management. Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers. Contrary to nearly half a decade of “search is dead” hyperbole, search is and always will be king. Here’s why. Read the rest of this entry »
Posted in Demographic Research, SEO | 6 Comments »
Posted by Dennis Yu on May 26th 2010 in Analytics | 5 comments
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures?
The main selling points of Omniture are engine-independence and paid support. Conceptually, there is something to be said about using a third-party tool to manage your spend across multiple engines. At the same time, the primary engines have formats (API and bulk loading) that make it easy to export and import campaigns. Read the rest of this entry »
Posted in Analytics | 5 Comments »
Posted by Lauren Litwinka on May 25th 2010 in Interviews | Be the first to comment!
Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands our framework as marketers in this digital day and age.
Next month, Mark will be speaking at Search Engine Strategies Toronto on a rather newsworthy panel, Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges. In between prepping for the session and drafting privacy policies for his own clients, Mark was able to share a candid interview with aimClear. Questions ranged from Facebook TOS to the social network’s bestial qualities, if any. Let’s take a look at what he had to say. Read the rest of this entry »
Posted in Interviews | No Comments »
Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 7 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 7 Comments »
Posted by Lauren Litwinka on May 20th 2010 in Demographic Research, Social Media | Be the first to comment!
Welcome back to part five of our Facebook English Speaking Demographics Series. After observing international Facebook users at a glance in Population Graph: Where Are Facebook English Speaking Users?, we took a closer look at UK Facebookers as well as Facebook users in Ireland. Today, we head back to the western hemisphere to check in on our neighbors to the north.
As of May 20th, 2010, Canada boasted a Facebook English speaking population of 12,835,400. How’s about we take a look under the hood, eh? Read the rest of this entry »
Posted in Demographic Research, Social Media | No Comments »
