ARCHIVE

Archive May 2010

Search (Including SEO) Will Never, Ever Die

From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management.  Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers.  Contrary to nearly half a… Read More

Demographic Research  /  SEO

GoogleAnalytics vs. Omniture: Independent Analysis

[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We  get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures? The… Read More

Analytics

SES Toronto Speaker Mini-Interview: Mark Rosenberg

Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands… Read More

Interviews

Facebook Ads Raises Spend 5X- Without Asking

Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns. One person might say… Read More

Paid Marketing  /  Social Media

Canada: Facebook English Speaking Demographics

Welcome back to part five of our Facebook English Speaking Demographics Series. After observing international Facebook users at a glance in Population Graph: Where Are Facebook English Speaking Users?, we took a closer look at UK Facebookers as well as Facebook users in Ireland. Today, we head back to the western hemisphere to check in… Read More

Demographic Research  /  Social Media