Posted by Lauren Litwinka on April 30th 2010 in Community Manager, Reputation Management, Social Media | 7 comments
Whether you’re talking about sex, singing, or social media, it’s a fact of life: people don’t like to hear they’re “doing it wrong.” But when it comes to tweeting– a communal activity that’s constantly expanding in both significance and scope– how can you define what’s right? Everyone and their mother has an opinion about what it means to “use Twitter correctly,” particularly for businesses. Since Twitter is so versatile, the types of brands who use it so diversified, the debate about right versus wrong becomes more of a quest just to not be an oblivious jackass. Read the rest of this entry »
Posted in Community Manager, Reputation Management, Social Media | 7 Comments »
Posted by Marty Weintraub on April 28th 2010 in Rants, SEM Poetry Slam | 19 comments
The disdain on their faces is usually palpable. I’ve been experiencing subtle Facebook derision from mainstream SEOs now for two years. Last week’s edition was a conversation with Greg Boser, President and CEO – 3 Dog Media, a new friend and brilliant speaker on the SMX Search Marketing Conference series circuit.
Dude is a salty-dog SEO genius. However, as we each shared what we were planning to discuss with Australian conference attendees, I had barely started when Greg made it clear, with nary a word, that Facebook demographic segments are a bunch of bullshit. He actually squinted when I referred to Facebook “organic” as “SEO.” Go figure… Read the rest of this entry »
Posted in Rants, SEM Poetry Slam | 19 Comments »
Posted by Marty Weintraub on April 26th 2010 in Demographic Research, Social Media | 12 comments
At SMX Sydney last week, I was approached by a number of zealous attendees (prior to my Facebook PPC presentation) who mentioned that they reckoned not enough of Australian or New Zealand citizens participate on Facebook to make FB marketing worthwhile. The reality could not be further from the truth. Read on for a breakout of basic demographics and a few fun samplings from categories, brands, places of employments and other interest segments from Australian & NZ markets.
We’ve also shared a few twisted Easter Eggs just for the fun of it. Read the rest of this entry »
Posted in Demographic Research, Social Media | 12 Comments »
Posted by Marty Weintraub on April 21st 2010 in SMX Sydney | 1 comment
Greetings from #SMX Sydney Australia, 2010. The exuberance here could light a continent. Sydney is a shimmering study in architecture, culture, wealth & bustling cosmopolitan life. This SMX conference, advanced edition, feels vital and spot-on relevant to Australian Internet marketing.
Take the cloistered urban grandeur of New York, mash it up with a healthy dose of San Fransisco northern CA charm and exotic melting pot romance…well that’s Sydney. When I arrived yesterday (has it been only one day), a friend took me for a walk for miles. After that, of course, I ate in Chinatown-thus the pastries. Read the rest of this entry »
Posted in SMX Sydney | 1 Comment »
Posted by Lauren Litwinka on April 15th 2010 in Seminars, Social Media | 5 comments
Are you attending the #140conf next week? Ping me. We’ll hug. #140conf is described as “a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.” But takeaways extend well beyond what one learns at #140conf events. Read on for the inside skinny. Read the rest of this entry »
Posted in Seminars, Social Media | 5 Comments »
