aimClear® Search Marketing Blog

Search Engine Strategies New York is an annual conclave of rare depth and importance.  In search marketing, channels evolve at blazing speed and staying relevant is an intense and ongoing process.  As part of our commitment to stay cutting-edge-current, aimClear team members hit the road for about 80 days of training each year. SES New York is on the shortest-list of must-attend seminars we would simply never miss. Here’s why: Read the rest of this entry »

Google is planning to test ultra-high speed broadband networks and is considering Duluth as a trial location, among others across the country.

Google Fiber, so you’re considering a move to Duluth…? Join the club. In 1982 I first came to visit. Then after a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to the North, I finally made it here in 95’ and never left. Our office to this day is in famed Canal Park. Many of us here have similar stories of falling in love with Duluth and moving here.

Google, over the coming days, we’ll be sharing aspects of our community and why aimClear, an internationally known search marketing agency & many other tech companies, thrive here.  57% of aimClear’s employees were either born in the Duluth/Superior area and/or are a product of University of Minnesota, Duluth or University if Wisconsin, Superior.  Today’s Part 1 shares some background, pictures from our friend Dennis O’Hara & a free music download of one of my songs-deeply inspired by Lake Superior. Read the rest of this entry »

Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed.

Paid Search Bullseye was the first time an SMX panel focused around staying relevant  & being true when targeting to users in gay, lesbian, youth & ethnic communities.  Understand that everyone is a consumer and that all marketers should strive to dial in the correct awareness, sensitivity and tact with our marketing messages and techniques to these emerging demographic segments. Read the rest of this entry »

<FACEPALM> In the past we’ve attended major industry conference-shindigs as one big live-blogging family. But dude, the aimClear team is expanding. Our 2010 conference agenda and travels to and fro might damn near pull us apart at the seams if we all went. In this quarter alone some of us will be returning from SXSW while others ship off to SES NY, some will fly back from the 140 Character Conference as Marty jet-sets to Sydney to speak at SMX… You get the picture.

Instead of falling prey to exhaustion-induced spontaneous combustion, we decided to send out a few members at a time to cull coverage from different conferences. Why, at this very moment our own Matt Peterson is covering the final day of sessions at SMX West 2010 in sunny Santa Clara, California. Meanwhile, back in Duluth- aimClear (like so many others) is living vicariously through tweets featuring the #SMX hashtag. All this hashtag monitoring really got us thinking: which conference tweets were useful and which… not so much. Read the rest of this entry »

Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA,  ballet dancer, current director of research at Google, & a human being.

SMX West Day 2 kicked off with a keynote from the genial Mr. Norvig, while Search Engine Land’s Chris Sherman & Danny Sullivan picked his behemoth brain. The keynote was split into two parts, first a laundry list of notable Google Research accomplishments, followed by a Q & A session with Danny & Chris. Read the rest of this entry »