aimClear® Search Marketing Blog

Welcome to today’s first SearchEngineStrategies NYC 2010 breakout session on the Beyond the Crawlers Track, Digital Asset Optimization.  Moderating this session is Richard Zwicky, Founder & CEO, Enquisite and set to speak are Mark Knowles, President & CEO, Pixelsilk, Inc., Chris Boggs Director, SEO, Rosetta, Josh Cobb, Sr. Director, Publisher Revenue Optimization, Yahoo, and Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing. Read the rest of this entry »

Looks like that furry little so-and-so Punxsutawney Phil was wrong. Things are warming up here on the East coast just in time for search marketers to crawl out of their winter cocoons and into the session halls for Search Engine Strategies New York 2010.

SES means many things to us here at aimClear-  it’s an opportunity to learn from seasoned thought-leaders as well as share a few tricks, tidbits and techniques of our own… a chance to talk shop in a dynamic, geektastic environment, to meet new folks and reconnect with old friends. It also means one very special event is on the agenda: The semi-annual aimClear/Clix Marketing SchmoozeFest. Read the rest of this entry »

During SES New York, aimClear will be giving away 3 iPod nanos®. The only KPIs are fun and friendship . Ya’ know, one is sliver and the other’s gold. There’s no obligation, (absolutely no data-mining). Each iPod Is Engraved With “#SESNY Search Engine Strategies 2010.

Entering is super easy and there will be three big chances to win, one each day of SES NY. The only catch: you must be a badge-carrying Search Engine Strategies New York 2010 attendee holding a Platinum, Speaker, Press or Exposition pass. Enter now! Here’s How You Play!

Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade,  continuously evolving in both sophistication and scope.  The reason is obvious. Leveraging search terms common to consumers is only half the battle-  now more than ever it is crucial to understand nodes of user intent before you shove transactional content at merely walk-by traffic.

While this fascinating conversation can be traced back nearly a decade, the concept really gained traction in 2006 with the boom of social media and a new emphasis on the human behind the keywords. Now we’re talking about ascribing intent to “social segments.” Read the rest of this entry »

If you were in the standing-room only crowd for the SEMpdx SearchFest 2010 keynote on March 9, I don’t have to tell you it started off with a bang. And a Bing. If you weren’t there, put it on your docket for next year. Now. In its fifth year, Portland’s SearchFest was all grown up.

Expanded to include three simultaneous tracks, “rock star” search marketers from around the country, and a spiffier venue (the classic Governor Hotel), SearchFest was an impressive event. The content was top-notch and the day was well-organized. But what really struck me was the diversity of the crowd. Many of the attendees were not SEO pros (or planning to be). This was a clear indication SearchFest had expanded beyond a wonky SEO shop talk event into a conference any marketer can learn from. Read the rest of this entry »