Posted by Manny Rivas on March 25th 2010 in SEO | Be the first to comment!
What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine? As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House: Pros and Cons on day 2 of SESNY 2010 will answer these questions and, I have a feeling, a heck of a lot more.
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Posted by Merry Morud on March 24th 2010 in Analytics | 1 comment
Bottom line? Utilizing and understanding the analytic data behind your website traffic is absolutely essential if you plan on making money. The Introduction To Analytics session at Search Engine Strategies New York left the audience with a depth of courage to explore Google Analytics (GA), five elements of a CEO-worthy report, the best KPIs to measure and incorporating other analtyic data and tools from diverse sources. Read the rest of this entry »
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Posted by Merry Morud on March 24th 2010 in Google | 2 comments
If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on and release you from spammers’ prison. Read the rest of this entry »
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Posted by Marty Weintraub on March 23rd 2010 in Uncategorized | Be the first to comment!
Wow, Day 1 was a Whriling Dervish at SearchEngineStrategies New York 2010! The content struck me as seriously next gen’. We heard plenty of new terms today like “attention frontier” and “sliding window.” Our good friend Simon Heseltine won the engraved iPod while Lee Odden and Chris Boggs rocked the house with their well-honed approach to leveraging digital assets.
It was great to run into friends and industry associations like Chris Elwell, John Marshall, PubCon’s Brett Tabke and (of course) our aimClear blogger-crew: @merryMorud, @mannyRivas and @beebow (lauren Litwinka). The Exposition hall was jam packed to the hilt as SEM vendors displayed their wares. Of course, the Hilton New York Hotel is always a grand host for SES, one of the original industry conferences, a venerable mainstay. Here are a few images by which to remember the depth of Day One this year. Read the rest of this entry »
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Posted by Manny Rivas on March 23rd 2010 in Linking | Be the first to comment!
It feels good to be back at Search Engine Strategies 2010 New York. I was white-knuckled on the flight in but the embarrassing sobs and childish screams were all worth it to come fraternize with you search folk in the city that never sleeps.
The first session of the day in the Search on the Edge Track was “How To Become A Link Magnet.” The session was brimming with insight from industry thought leaders, Jennifer Slegg, CEO, JenSense.com, Rand Fishkin CEO, SEOmoz.org, and Aaron Kahlow, Chairman & Founder, Online Marketing Summit with moderator Greg Jarboe, President & Co-Founder, SEO-PR. Read the rest of this entry »
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