Posted by Merry Morud on March 26th 2010 in SEO | 8 comments
It’s hard to keep up with the latest and greatest SEO tactics. Add thousands (or even millions of pages) and corporate hoops to jump though, and that is the hell an enterprise SEO point person deals with every day. Educating key decision makers, overcoming budget issues and keeping everyone on the same page were all challenges addressed at the Enterprise Level SEO session at Search Engine Strategies New York.
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Posted by Lauren Litwinka on March 26th 2010 in Social Media | 6 comments
The session was titled Automating Twitter. Whispers. Sneers. Suspicions abound. Was this the beginning of the end? The dawn of a new corporate spam? There have been shady APIs and coded bots in the past, sure- but those mostly were, and in various circles continue to be, totally frowned upon.
I’m glad to report that despite the provocative title, this session at Search Engine Strategies New York was not about relying on cyborgs for social media management. Instead, panelists Hollis Thomases, Founder, WebAdvantage.net, Tracy Falke, Social Media Specialist, Freestyle Interactive and Paul Madden, Owner, Crea8 New Media along along with moderator Matt McGowan, Publisher and Head of U.S., Incisive Media shared their insight on how to successfully leverage automation tools to help streamline your Twitter strategy and marketing campaigns. Read the rest of this entry »
Posted in Social Media | 6 Comments »
Posted by Manny Rivas on March 25th 2010 in Paid Marketing | 3 comments
The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.
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Posted in Paid Marketing | 3 Comments »
Posted by Lauren Litwinka on March 25th 2010 in SEO | Be the first to comment!
In a performance-driven world where clear-cut metrics can be a marketer’s best friend, the fear of anything less can seem too discouraging for words no matter how valuable it truly is. This SES New York session (which was awesome) on the State of Search track was SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?… Read the rest of this entry »
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Posted by Merry Morud on March 25th 2010 in Analytics | Be the first to comment!
Knowing and understanding how consumers interact with your website is valuable information that can be obtained by looking over their shoulder. This approach is creepy and tedious. Instead, you could utilize eye tracking studies, but they can’t tell you the whole story. Read on for coverage from the Eye Tracking Research Update session at Search Engine Strategies New York, where industry experts sung the praises of eye tracking with equal criticism. Read the rest of this entry »
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