Posted by Marty Weintraub on February 25th 2010 in Uncategorized | 3 comments
It’s remarkable really. Microsoft CEO Steve Ballmer will take the stage for a “Fireside Chat” with Danny Sullivan, editor-in-chief of SearchEngineLand.com and conference co-chair, to kick off SMX West on March 2, 2010 in Santa Clara. In his inaugural address speaking directly to the inner-search marketing community, Mr. Ballmer will discuss Microsoft’s evolution in search and his vision of the future.
Given the Microsoft/Yahoo search deal, his appearance is a notable gesture. But does this keynote by Microsoft’s highest-ranking officer, arguably one of the most powerful businesspeople in the world, signal a commitment to outperform Google in algorithmic transparency and support for SEOs? Read the rest of this entry »
Posted in Uncategorized | 3 Comments »
Posted by Marty Weintraub on February 16th 2010 in Social Media | 9 comments
Though social media participation has exploded, we meet businesses nearly every day that have barely, clumsily or not dipped their toes in the in the water. They ask, “Should we have a Facebook page,“ “What about YouTube” or “Gee, should we be tweeting?”
These entrepreneurs are usually full of life, energy, present a history of offline success and have little idea what to do about social media. Is your business wondering how to incorporate social media in day to day marketing, customer service and public relations routines? This post recommends classic D.I.Y. social media marketing tactics & real-world examples for businesses. Read the rest of this entry »
Posted in Social Media | 9 Comments »
Posted by Lauren Litwinka on February 12th 2010 in aimClear | Be the first to comment!
Well folks, springtime is just around the corner (except, perhaps here in Duluth…) and what better way to celebrate than with an über-busy schedule chock-full of industry conferences? Search me!
No. Literally. Let’s take a peek at our aimClear agenda for the months of March and April, shall we? Read the rest of this entry »
Posted in aimClear | No Comments »
Posted by Lauren Litwinka on February 9th 2010 in SEM Poetry Slam | 2 comments
Power girl on the prowl…
Posted in SEM Poetry Slam | 2 Comments »
Posted by Marty Weintraub on February 7th 2010 in Analytics, Social Media | Be the first to comment!
Should direct marketers place Facebook, Twitter, YouTube and/or other buttons as part of the template for every email blast? What about PPC landing pages? Should Twitter and Facebook be exit-options for every PPC landing page impression? How should advertisers think about socialization as either primary or secondary KPIs (key performance indicators A.K. A “goals.”)?
At first gape, these questions seem easy, yes? “Of course, yes, socialize everything” you shout!” “After all, isn’t the ‘net all about social media these days?” How could it be wrong to ever consider omitting the all-powerful and ubiquitous social media click-me-now badges? Read the rest of this entry »
Posted in Analytics, Social Media | No Comments »
