Comments on: The Ultimate Local Ad Agency 2010 Fiscal Model? http://www.aimclearblog.com/2010/01/06/the-ultimate-local-ad-agency-2010-fiscal-model/ A search marketing blog for advertising agency, in-house & PR professionals Sat, 31 Jul 2010 00:21:11 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: David http://www.aimclearblog.com/2010/01/06/the-ultimate-local-ad-agency-2010-fiscal-model/comment-page-1/#comment-9111 David Mon, 18 Jan 2010 12:24:27 +0000 http://www.aimclearblog.com/?p=6064#comment-9111 Dennis that is a great post and could also be expanded to cover more than just local search. My point is that the transparency is often the biggest item that is left out of the process which as clients become more educated they begin to reach that point where they must decide to accept or churn. With the amount of money some of these local providers are spending on search they have the volume and inhouse software to squeeze down the costs margins even from Google/Bing. The cannibalization model is a one that I think they even see at times as a game.... My concern is that below that spend point how much actual assistance/optimisation do you think they will actually perform? But based on the growth of some of these local SEM providers, can i buy some shares in SuperLocal :) Dennis that is a great post and could also be expanded to cover more than just local search. My point is that the transparency is often the biggest item that is left out of the process which as clients become more educated they begin to reach that point where they must decide to accept or churn.

With the amount of money some of these local providers are spending on search they have the volume and inhouse software to squeeze down the costs margins even from Google/Bing. The cannibalization model is a one that I think they even see at times as a game….

My concern is that below that spend point how much actual assistance/optimisation do you think they will actually perform?

But based on the growth of some of these local SEM providers, can i buy some shares in SuperLocal :)

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