Now, I work with small business owners to get their business onto the web and delivering results. Many of these small businesses have been burned in the past by unethical companies charging many thousands of dollars BECAUSE THEY CAN without delivering what they promise.

Dennis, what you talk about here should be industry standard. Transparency, full disclosure, performance, lead generation, technical support and a creating a win-win situation. I am looking forward to reading more from you and learning more about Blitzlocal.

Many clients did learn very quickly – the hard way – when they let someone else take over the accounts I had set up. I evaluated dozens of accounts – many of them managed by more than one agency – and all with serious deficiencies. Often there was no evidence that anyone who knew what they were doing had ever touched the account. And that was back when accounts were easier to manage and it was easier to increase ROI.

Between Search Engine Marketing agencies using entry-level employees with no strategic common sense to set up and manage accounts and accepting what the search engines train them to do – which equates to what is best for the search engines – not the clients – it is no wonder there is churn. There ARE good agencies and individuals who are excellent but most business owners have no way to know who they are.

I recommend people use Marty’s 6 minute audit for evaluating their AdWords accounts which I linked from my post How to Evaluate Your AdWords Account. I can recommend Marty and probably a dozen others who are truly exceptional at what they do and know how to protect their client’s investment.

But its not always the quality of the campaign, i know agencies that have lost projects to SuperLocal operators because they promise the world, and for the life of me i cannot work out why you would leave a working proven campaign to go for they offer phone tracking…

The recent Google AdWords feature for high-end mobile devices allows the “click to call” to be tracked and its the same or less than you would pay for a standard click. So I think much of the panic and last minute calls made from your mobile because your on the way to the dentist or your house is flooded will now be captured on the “click to call” ads run by Google…

Max– Thanks! We believe that folks who practice this method will be slow in the early stages of the market, but will win in the end because of lower churn and a great reputation for results.