Posted by Manny Rivas on December 7th 2009 in Paid Marketing | Be the first to comment!
Welcome to those tuning in for our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings 
, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down.
My session today (first session of the day titled Search Industry Today) focuses on where the paid search and SEO industry sit after a decade of growth tallying over $10 billion. Will the flow of ad dollars into search soon plateau? Is search too expensive and competitive or is it realizing a larger share of advertising revenues? What is the value of search beyond performance and results? Have most of the SEM + SEO brand strategy insights and performance gains been discovered by the industry or will the road to discovery continue?
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Posted by Marty Weintraub on December 7th 2009 in Uncategorized | 2 comments
Welcome to Search Engine Strategies Chicago 2009! The sun has not yet risen but excitement is palpable here at the ornate and venerable Hilton hotel.
If you’re reading this post you should definitely be here. Nothing is as effective as mining first hand information from the best online marketers in the biz’ along with an incredible helping of camaraderie and business bonding. That said we’re stunned at the array of talent embodied in the correspondents conference organizers have assembled to document the proceedings. A hat-tip goes out to the SES crew for its forward-journalistic-thinking and substantial investment to bring in the writers. Here’s comprehensive SES Chicago 2009 coverage publication list. Read the rest of this entry »
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Posted by Merry Morud on December 3rd 2009 in Paid Marketing | 1 comment
We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy.
Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients sane and ROI under control. Read on for the latest comprehensive info’ as to what’s hot, not and exactly which reports are currently available (that work) in the ever-evolving web admin’ interface.
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