Posted by Merry Morud on December 8th 2009 in PR | 4 comments
Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over the next five years?” Read the rest of this entry »
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Posted by Manny Rivas on December 7th 2009 in Video | 6 comments
The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink.
Greg is President & Co-founder of SEO-PR.
We all know Google rules search. Interestingly enough however, there were 10 billion videos watched on YouTube in August while Google put 9 billion searches on the board. While neither number can be scoffed at, the comparison makes obvious why YouTube is arguably the most under-leveraged marketing vehicle your brand may have access to.
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Posted in Video | 6 Comments »
Posted by Merry Morud on December 7th 2009 in Uncategorized | Be the first to comment!
Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions. Read the rest of this entry »
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Posted by Matt Peterson on December 7th 2009 in Universal Search | Be the first to comment!
For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think again. Will you blend? Read the rest of this entry »
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Posted by Merry Morud on December 7th 2009 in Uncategorized | Be the first to comment!
Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they house deep and valuable information for users who care to look further. Search marketers have the opportunity to leverage offline channels to drive traffic to these hub. Read the rest of this entry »
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