Posted by Marty Weintraub on December 9th 2009 in Uncategorized | 1 comment
We invite SES Chicago attendees to join us today at 12:45PM. I’ll have the pleasure of moderating the Facebook Rockstars RoundTable: Marketing For the Other Internet session. 350 million fanatically engaged users in one place means understanding Facebook’s no-search-engines-allowed community walled garden system of “organic” and paid visibility is now essential. Shell-shocked brand managers unite! We’ll share how to plan, pilot and ramp successful Facebook programs.
Join kick-ass social marketers Addie Conner, Director of Interactive Marketing, Avenue 100 Media Solutions, Melissa Mackey, Search Marketing Manager, Fluency Media and Muhammed Saleem, Director of Social Media Strategy, ChicagoNow. Read the rest of this entry »
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Posted by Merry Morud on December 9th 2009 in Social Media, Tracking | Be the first to comment!
[This post continues aimClear's ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online social space. Read the rest of this entry »
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Posted by Merry Morud on December 9th 2009 in Content | 2 comments
SEO copywriting requires the genius of savvy wordsmiths. Keyword research, a clear targeted strategy and creativity are essential elements to successful content. Sage copywriters: Byron White, Chief Idea Officer, ideaLaunch and Heather Lloyd-Martin, CEO of SuccessWorks shared their top wordsmith-tips to maximize search campaign performance during the Copywriting Boot Camp panel at SES Chicago 2009, moderated by Rebecca Lieb, VP, U.S. Operations, Econsultancy.
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Posted by Merry Morud on December 8th 2009 in Social Media | 2 comments
Greetings from Chicago. The weather outside is frightful but we’re rockin’ here at Search Engine Strategies!
Setting up social media profiles is the easy part, but did you choose the right platforms for your business and how will you engage the community? Industry experts: Sean Carton, Chief Strategy Officer, idfive; Jeanniey Mullen, Chief Marketing Officer, Zinio; Heidi Cohen, President, Riverside Marketing Strategies; and Brian Boland, Performance Solutions Manager at Facebook dished out to-dos for companies eager to engage with the community on the SES Social Media Checklist panel . The session was moderated by Anna Maria Virzi, Executive Editor of ClickZ.
Regardless of which social media channels companies delve in to, developing the brand’s social strategy for genuine engagement must be the big-picture-focus. Whether selling goods, acquiring leads or providing a service– read this before you build or expand your company’s social medial profiles. Read the rest of this entry »
Posted in Social Media | 2 Comments »
Posted by Matt Peterson on December 8th 2009 in Analytics | 3 comments
However, you can make money from your website when properly advised & optimized by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively? More importantly, are we making real money from analytics insight? Is there more to life than just the conversion?
The session How To Turn Your Web Analytics Into a Money Making Machine was totally educational, not just because it provided answers, but because it proferred the types of questions we should all ask when pulling up our analytics dashboard over morning tea. Read the rest of this entry »
Posted in Analytics | 3 Comments »
