ARCHIVE

Archive December 2009

How to Rank Duplicate Content Without Cheating

To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users.  Please don’t use these methods for evil.

SEO  /  Video

Chris Boggs SES V-Interview: On Structured Data, Personalization & Client Communication

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.  I had a chance to score a couple of moments of Chris’ time,… Read More

Interviews

14 Lovely Habits of Seriously-Beloved Twitterers

The concept of “Follow Friday” started with one simple tweet. Eleven months later the viral tradition continues to dominate trending topics at the end of every work week. It’s great to give and receive ego-stroking shout-outs, but Twitter’s 140 character constraints often prevent us from explaining why a person is follow-worthy. Let’s take a little… Read More

Social Media

Serendipity, Kittens & Black Hat: Jonathan Allen V Interview

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.

Interviews

Information Architecture: Are Your Customers Lost?

So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be… Read More

Usability