Online marketing blog for advertising agency, in-house & PR professionals
To begin, this post is not a black hat tutorial teaching how to build spam-scraper-copyright-infringing websites. Rather we’ll highlight simple white hat techniques to successfully republish and rank “duplicate” content, all the while creating new value for users. Please don’t use these methods for evil. Read the rest of this entry »
Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency. He’s also the Associate Editor of the SearchEngineWatch forums, has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.
I had a chance to score a couple of moments of Chris’ time, at SES Chicago 2009, to discuss what was covered in the session he moderated, “Meaningful SEO Metrics: Going Beyond the Numbers.” He shared his perception of hot SES buzz this time around. Topics he notes included “structured data,” personalization and the one that has grown near and dear to him recently, client communication. Read the rest of this entry »
The concept of “Follow Friday” started with one simple tweet. Eleven months later the viral tradition continues to dominate trending topics at the end of every work week.
It’s great to give and receive ego-stroking shout-outs, but Twitter’s 140 character constraints often prevent us from explaining why a person is follow-worthy. Let’s take a little look-see at traits common amongst the beautiful tweople. Read the rest of this entry »
Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.
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So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be quickly lost.
