aimClear® Search Marketing Blog

Dear Facebook Ads,
Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that Facebook’s inability to grow customer service at the same prodigal rate is extremely disappointing. Read the rest of this entry »

Whatever business you’re in, dealing with customers is where earth moving boots crunch deep gravel roads. Part of my job is training marketers committed to becoming self-contained entrepreneurs over the long haul. Relatively early in their development we start them interacting directly with name-brand clients, to our mind a necessary step for building “complete” marketers.

At morning meetings we discuss each other’s jobs, progress, ongoing client dynamics, priorities, coordinate production and critique correspondences.  We focus on leadership, being nimble and doing whatever it takes for success. A lot of mutual teaching and learning happens in these shredding sessions. This post is part one of a three-part series to share what we’ve learned and offer our view of account management best practices. We’ll continue with Part 2 and conclude with Part three, which will offer insight for dealing with difficult clients. Read the rest of this entry »

PubCon is a whirling dervish, a collage of kindred spirits, sites, sounds, intensive learning and hyper-techno-geeks. All of this is hyperbolic stew mashed up with a healthy heaping of Las Vegas kitsch & killer eats.  Here are some snapshots to capture a portion of the frenetic ultra-vibe. Read the rest of this entry »

Ah PubCon, jewel of the Nevada desert.  The sun has barely risen here but I’ve been up for hours working,  thinking, tripping about the amazingly massive search marketing day ahead.  Read the rest of this entry »

photo credit: craigCloutier\

Most larger Internet marketing agencies and in-house shops are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public relations, SEO, vendor and account management (whew) all require experienced and nuanced practitioners. Read the rest of this entry »