YouTube Success & Marketing For Brand Visibility
Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep.
Visibility takes understanding the direct influence behind community outreach and maintaining presence in the dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels. Read on for up-to-the-minute video promotion tips and tricks.
Building out the channel should be approached by first defining what exactly needs to be accomplished. Is the ultimate goal to make money through the partnership program, make a viral video, drive traffic to the website, create brand awareness or engage the target audience? Maybe it’s all of these and maybe it’s none. An honest audit of your marketing strategy should be undertaken before jumping into YouTube. Always keep in mind, social media platforms aren’t a one size fits all marketing solution. Each should be strategically vetted for their potential role in the overall marketing mix.
One of the fundamental pieces to ranking well and allowing YouTube to actually find your content and index it in the right place is selecting the right keywords to use in your videos title, description and tags section. This is where keyword research comes in. There are a few different places to do keyword research in the YouTube platform and outside.
- The suggestion query box located on the homepage of YouTube. As you begin typing a keyword phrase and YouTube will generate some popular search queries that are topically related stemming from your original query.
- YouTube’s promoted video keyword research tool contains search data that is unique to YouTube.
- Google’s external keyword tool will assist in understanding what keywords may work when trying to optimize content for universal search results.
Selecting the Recording Location
YouTube has begun serving registered users videos that were recorded near their location in the feed. Appearing in this section requires that you select the location from the edit video page.
Related Content from Others
The channel should serve value to the users who visit. This means not only sharing your own content, but providing helpful videos you’ve mined that would serve your target audience. Do this by not only favoriting videos that you see fitting for your target audience, but by creating playlists for certain topics. Think of the target audience and what they would be interested in.
Identifying User’s on YouTube
Where do you start your search for users that will appreciate your content and hopefully one day champion your content? A good place to start is by doing searches for similar videos to your own. Check out the network the user that posted the content has and friend those that they friend or subscribe to.
Also, look at the comment field. It’s pretty easy to identify genuine and authentic users apart from the inauthentic. Bring them into your network by friending these users.
It seems that community engagement has a direct effect on the ranking of videos. If you think about it, this seems to be a pretty straight forward and logical concept. Why shouldn’t users that provide content that other users interact with be rewarded?
Engaging the community and giving your channel a healthy pulse by providing valuable content and interactions with the content of others only serves to bring more attention back to your own channel and videos.
It’s apparent that YouTube is moving to a more social interface. This is evident with what YouTube has coined as “subtivity” pushing the activity of your subscribers through your feed. Before this subscribing meant solely not missing a video upload from the particular user. Now you are able to see the activity of those you subscribe to, from their uploads, favorites, ratings and/or comments.
This means that if you have users with a large amount of subscribers and they rate, comment or favorite one of your videos, your video will appear in the feed of their subscribers. This can open the door for more traffic to your content.
photo credit: Cody Simms