1. Facebook: No service, no replies to email. When you do get in touch with someone you go from thinking you are a good client for ad Networks (I manage over 2 million $ of ad spend a year for multiple clients) to feeling like you are a nobody. It is a very humiliating experience. At least if you live in French Canada.

2. Adwords: They try, they now offer chat and some kind of phone assistance. But really, I rarelly got a good answer from them. Phone, email, chat support, you could get 3 different answers to an urgent issue. Sometimes they end up saying they are having a bug, when in fact there was a solution. You just need to figure it out yourself. At least there is a certification program which gives an edge to those who want to manage their accounts and clients accounts better. So overall, Adwords is the best out of the lot.

3. MSN and what used to be Yahoo: Their mistake is that they try to offer support, maybe they shouldn’t. I had what seemed to be a simple question in which by the end of the week over 12 people were copied on the email thread, some with the domain in their email being Accenture.ca or .com ??? Each time I replied to these persons I would get a bunch of vacation notice from individuals I didn’t even understand why they were copied in the first place. The issue was never resolved. I never recommended these networks to my clients ever again.

What should we learn from that? Is the era of the middleman gone? Advertising professionals (me, you) are seen as a nuisance to all these powerful self serve plateforms ?

So if someone logs into multiple FB accounts on the same machine on a regular basis, isn’t it reasonable to guess that those accounts could be terminated?