Comments on: Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit

By: Top 50 Blog Articles 2009

Top 50 Blog Articles 2009 — Thu, 24 Dec 2009 07:09:01 +0000

[...] 2009 SEO blog post: Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit 37) Social Media Optimization URL: [...]

By: Jesse Kanclerz

Jesse Kanclerz — Thu, 10 Dec 2009 19:29:36 +0000

I’d like to add to Mello’s point about being careful using Quality Score as yardstick for a PPC practioners competence. For B2C campaigns it’s desirable to have a higher QS. However, if you’re working with B2B clients this isn’t as useful a metric. Since many b2b keywords tend to be more expensive there’s a greater need to pre-qualify with ad copy to keep an acceptable CPL. As a result this often adversely affects CTR’s thereby reducing quality scores.

By: The “Complete Marketer” Search Agency Model » aimClear Search Marketing Blog

Wed, 04 Nov 2009 23:17:14 +0000

[...] are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public [...]

By: Samantha

Samantha — Thu, 24 Sep 2009 18:20:30 +0000

@Brian haha yep. though I find glee in adjusting campaigns and seeing those conversions creep up

By: Steven Walkder

Steven Walkder — Tue, 22 Sep 2009 03:27:12 +0000

It’s so simple. Believe it or not, even though we buy lots of PPC from our AOR, we did not know about the change history. It’s going to suck to be our vendor with this type of information. Thanks Marty.

By: Marty Weintraub

Marty Weintraub — Sat, 19 Sep 2009 11:44:28 +0000

@Nick: Changes made via API tools also show in the Change Report. I agree with your view regarding communication. Thanks for stopping by.

By: webomg

webomg — Fri, 18 Sep 2009 18:38:45 +0000

Marty my hats off to you bro the picture i love it had me and the staff rolling we do ppc and believe people don’t understand that it’s not a walk in the park

By: Nick

Nick — Fri, 18 Sep 2009 13:24:19 +0000

great article – re: point #1, being able to review account change history is great, but what if you utilize bid management software? a majority of (if not all) bid changes can be attributed to software. obviously, we need to be able to dig a little deeper and make sure ppc’ers are doing the job that they are being paid to do. ad copy changes, the addition and branching out of keywords are some other great tasks that indicate an account that is being looked over daily. another major item that is to be considered is communication. push your people to communicate with their analysis daily – this is another surefire way to ensure you are getting your money’s worth…

By: Marty Weintraub

Marty Weintraub — Fri, 18 Sep 2009 02:17:01 +0000

@John Mee: THANKS, you’re totally right. I appreciate you reading this so closely that you caught my little gaff. Thanks, I fixed the post. Stop by any time.

By: Marty Weintraub

Marty Weintraub — Thu, 17 Sep 2009 09:55:09 +0000

@Mello: Keyword, ad copy, landing page relevancy, history, CPCs, landing page loading time, user search query are main factors in CTR, therefore qScore, therefore CPC. If the client has restrictions on budget, sufficient to limit our ability to garner a decent result, we tell client to shut off those keywords. some spaces are just expensive. The landing page comment is cool. We are no longer willing to have no control or input on landing pages, when our performance is so tied to conversion on that page. Thanks for stopping by and pleased to meet you.