Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display.

Also new on the grid is a sweet Mobile Views feature. YouTube stated in recent months that viewership from mobile phones is in the tens of millions each day and phone uploads have shot up 1700% making this new feature highly substantiated. No doubt, this is a reflection of the dramatic increase of smart phone adoption. Be sure to check this metric out. You’ll be surprised the percentage of mobile views your videos are receiving.

Ever wonder how many of your subscribers are coming to check out your content once you hit upload? The Views from Subscribers feature allows account owners to see exactly what subscription modules are garnering views. Although  gathered stats will only show from September 09′ and forward, it’s helpful to see if subs are coming either from the homepage subscriptions box, subscription page and/or subscription emails.

YouTube also hinted at “more releases” soon to come, but made no specific statement regarding what we can expect. For now I’ll settle for crossing a few line items off the ol’ YouTube analytics feature wishlist.

  • Brian Hancock

    Thanks for this post! It gave me an excuse to finally jump into YouTube Insight and I was pretty impressed. I was able to get some interesting data and stumbled across a few surprises. Thanks again!

  • Manny Rivas

    @Brian There’s a lot of information to assist future decisions of uploads or even info regarding which channels to take existing content to facilitate more views. I’m excited to see what will be released next.

  • Brandon

    @Brian I agree. Yet another analytics package to look at throughout the day, but dang it’s definitely cool what YT is doing.

  • Jesse

    I’m glad they’ve finally brought mobile discovery into the mix. Turns out 20% of my total views were coming from mobile devices in the past few weeks! My hope is that soon we’re able to dig into what keywords got them to the video while on their phone. Thanks for the update.