Posted by Marty Weintraub on September 28th 2009 in Convergence | 10 comments
photo credit: lorenzwalthert
In 1996 while employed as a CBS affiliate’s Creative Director, our team built the community’s first television station website and started publishing daily news show scripts. It was pretty amazing stuff. The white paper to station management to procure our initiative’s budget, was that “broadcast television could become minimized or obsolete in light of changing publishing paradigms” and that the station should hedge its bet by “targeting newspaper customers now” by early adoption of the Internet which was “going to become the millennial printing press.” Read the rest of this entry »
Posted in Convergence | 10 Comments »
Posted by Marty Weintraub on September 21st 2009 in Google | 10 comments
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria.
Our innocent little text exchange and my ensuing searches (illustrated later in this article) make it entirely clear there’s a radical new type of query intent (what users’ are looking for): situational. It turns out Google’s not adept at some situational searches which, to some minds, leaves them vulnerable to services like Twitter in a substantial segment of emerging search inventory. Read the rest of this entry »
Posted in Google | 10 Comments »
Posted by Marty Weintraub on September 14th 2009 in Paid Marketing | 21 comments
photo credit: B Rosen
We’ve reviewed plenty of paid search accounts, where the supposed PPC expert literally destroyed a business. We know it’s difficult for non PPC professionals to vet vendors, giving the ever shifting best-practices landscape. It’s no wonder there’s an icky underbelly to the PPC vendor scene. Things change very quickly so it’s hard for anyone but the most committed practitioners to keep up.
For wary CMOs and marketing managers wondering how to screen their AdWords account for obvious weaknesses, this post offers guerrilla protocol for a 30,000 foot PPC vendor gut check. Use it to check whether experts are cool or jacking you around.
Read the rest of this entry »
Posted in Paid Marketing | 21 Comments »
Posted by Manny Rivas on September 11th 2009 in Analytics, Video | 4 comments
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display. Read the rest of this entry »
Posted in Analytics, Video | 4 Comments »
Posted by Marty Weintraub on September 9th 2009 in PR, Reputation Management | 4 comments
The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to accidentally injure people with your product. Trust us, getting the ensuing horrible results pushed off search engine results pages (SERPs) will be much tougher than placing them in the first place.
Clients come to us wondering why they are unable to easily squeeze down negative search engine results for brand names, after PR debacles or other difficult incidents. In other words after the news results clear the SERPs, why do negative .gov, news or some prominent blog pages STILL rank above corporate controlled or “friendly-sentiment” content for direct brand searches ( i.e. “Brand Name”)? Such questions torture CEOs and CMOs alike. Read the rest of this entry »
Posted in PR, Reputation Management | 4 Comments »
