aimClear® Search Marketing Blog

Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).

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The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session. Read the rest of this entry »

It’s a rare experience to have site reviews with present and past Google visionaries in search.  Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic

The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »

Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.

Now the clout of  engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »

• @mattcutts Do we need to tell our clients to remove conservative noFollows i.e. contact forms, etc…do clients need to spend $$ to clean? #
• RT @kevinnewcomb: @mattcutts: It would only help you to remove nofollow from internal links. Let the PageRank flow around your site. #sessj #
• RT @Suzzicks: In my room getting ready for my Cool Mobile Apps today at 12:45. If you are thinking about building an app, it is a must-s … #
• Brands & Social Media: Serve Customers, Surrender Control http://bit.ly/IKL7C #
• @SESSJ I'm in the localSummit with @keyrelevence, Christine Churchill, SHe speaks at 2:15 Advanced KW research, I recommend the session. #
• @leeodden Go Lee Go. Run Lee Run, Score Lee Score, Win Lee Win in reply to leeodden #
• @TinaMBean has wonderful coverage of #SESSJ. Check out her Tweets. #
• WTF RT @graywolf: Why is he asking Israel Palestine questions during keynote Q&A #becauseeveryoneisthinkingthesamething #
• #SESSJ @charleneli Glad to have shared w/ you tweeps This has been notes from Keynote Speaker: Charlene Li, Co-Author, Groundswell. #
• #SESSJ @charleneli get slides from this preso slides@altimetergroup.com Charlene Li #
• #SESSJ @charleneli Focus on people at the center of your search strategy, not keywords, give up control, embrace social technology. #
• #SESSJ @charleneli Summary: Social networks will be like air. Your social graph will go anywhere with you. It will impact everything. #
• #SESSJ @charleneli Prepare to tap into the "Chain of Intent." Be ready to give up control to engage with customers. #
• RT dylanspencer Adding @delloutlet to the list of things I don't want to hear about anymore a these conferences. #sessj #
• #SESSJ @charleneli You can now sign into City search using Facebook. MySpace, Linkedin, she shares the concept of ubiquitous logins #
• RT @theGypsy: RT @SEOdojo: (patent alert) Using related users data to enhance web search (Microsoft) http://bit.ly/MRs50 #
• RT @MerryMorud: #Tip Don't call Charter customer service- send the customer service reps a tweet- faster and fuller responses #
• RT @JanetJoz #SESSJ @charleneli alking about the "can I help" effect of @comcastcares & his team – Frank strikes again #sessj #
• Charlene Li, #SESSJ Introduces the crowd to the concept of customer service via Twitter. Loves how ComCast fully embraces Twitter Support #
• Charlene Li, #SESSJ 3 million dollars in sales for a small part of one person's time, tweeting unique URLs to 1 off special deals. 3 mi … #
• Charlene Li, #SESSJ You can "absolutely" monetize the social graph and stream. She's sharing anecdotes about Dell and Twitter #
• Charlene Li, #SESSJ http://www.blogsouthwest.com/ from Southwest Airlines has a high level of engagement, a cool case study. #
• Charlene Li, #SESSJ The foundational base of watchers, sharers and commentors. She is loving HP's SMO intigration. Is that you @leeodden? #
• Charlene Li, #SESSJ "Curators" are responsible for a website, community, I she is describing a community manager. "deeply deeply" engaged #
• Charlene Li, #SESSJ "The engagement pyramid" Watchers, Sharers, Commenters & Producers. #
• Charlene Li, #SES taking a break to make new friends #
• RT @angie1234p: RT @lookadoo Charlene Li, #SESSJ is discussing "network neighbor" targeting from Media6 http://www.media6degrees.com/ R … #
• #SES http://bit.ly/a3zLk #
• #SESshows these searches for Palm Pre http://bit.ly/XA4N5 #
• Charlene Li, #SES Listen, learn, discuss, help, innovate from and for customers, nexpensive & easy #
• Charlene Li, #SES What relationships do u you seek?transactional, occasional, impersonal, short term, passionate, constant, intimate, loyal? #
• Charlene Li, #SES What Obama was able to do on all different channels, was build relationships with users. "many many channels." #
• Charlene Li, #SES Will you be ready to take advantage. Think about how "social CRM" will work with search. 1-Focus on the people & not KWs #
• RT @beebow: motion seconded RT @aimclear: @storyspinner You Rock Li, recommend everyone follow Li Evans. #
• RT @storyspinner: Media6 identifies who is closest to you – your network neighborhood @charleneli #sessj #
• Charlene Li, #SES "The rise of the personal CPC/CPM. [Rock on Charlene ] #
• Charlene Li, #SES "social graphics" are becoming available. She's listing other companies that are building similar platforms. #
• Charlene Li, #SES is discussing "network neighbor" targeting from Media6 http://www.media6degrees.com/ #
• RT @MerryMorud: Charlene Li, #SESSJ future of search- you'll be able to see what your FRIEND'S reviews are when searching- not a crackpo … #
• RT @SimonHeseltine: User intent becomes clearer with geographic, time and social context @charleneli #sessj #
• Charlene Li, #SES introducing this standing room crowd to the concept of targeting users on their social graph. "Use user intent better." #
• Charlene Li, #SES Here is the speaker's bio. http://bit.ly/qWG2B #
• Charlene Li, #SES Keynote: the power of receiving reviews from friend. BTW keynote is called "How to Prepare for the Future of Search" #
• @storyspinner You Rock Li, recommend everyone follow Li Evans. in reply to storyspinner #
• Charlene Li, #SES User intent becomes clearer with geographic, time, & social context, day parting, geo, behavior, get ready 4 targeting. #
• Charlene Li, #SES Keynote: In the future, our social graphs, will fallow us wherever we want to be, shopping, email and …searching. #
• Charlene Li, #SES Google Yahoo, Bing, Realtime, conversations that move at different speeds, in front of and behind the wall. Got that #
• Charlene Li, #SES: She flags emerging Facebook search and its integration with FriendFeed. ALL behind a closed wall, personel network search #
• Charlene Li, #SES friends see friend & engage. When SB started managing their Facebook page they got 1 million new users last MONTH #
• Charlene Li, #SES Search engines today can't make much sense of social sites. showing Starbucks = 3.7 "fans." The do charitable promotions #
• Charlene Li, #SES Keynote: Look at search marketing through the lens of people. Look at how each search component will be changed by people #
• She discussing United Breaks Guitars http://bit.ly/194xwo #
• Charlene Li, #SES Co-Author, Groundswell, Founder, Altimeter Group #
• Charlene Li, #SES Groundswell means "Social technologies enable people to get what the y need from each other." #
• Charlene Li, #SES Much for sophisticated than you could ever see in 2001 #
• Charlene Li, #SES is fascinated by algorithmic related search. She loves the table of content in Bing. "10 blue links, etc…" #
• Charlene Li, #SES Imagine the future #
• Charlene Li, #SES Now showing the rich content, Universal search, images, video, news results, a much richer experience that "crept in." #
• Charlene Li, #SES She is showing Google SERPs from 2001 #
• LI Evans is introducing Charlene Li, #SES #
• It's the #SES morning keynote and I'm here with @merrymorud. Recommend you follow her . #
• Getting ready to attend How to Prepare for the Future of Search, Charlene Li, Co-Author, Groundswell, Founder, Altimeter Group #SES #
• More landing pages stuff 7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations) #
• LO freakin' L No Conversion? Your Baby’s Ugly-Now What? http://bit.ly/SphG8 #
• No Conversion? Your Baby’s Ugly-Now What? http://bit.ly/SphG8 #
• Dear Sales Prospect, I Facebooked your Mom! http://bit.ly/330uRQ #
• 7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations) http://bit.ly/AJ9fx #
• @semscholar Press delete in reply to semscholar #
• @chriswinfield aimClear in da' house in reply to chriswinfield #
• RT @chriswinfield: IMCharityParty 8pm-Midnight help sick kids, have great time, amazing networking, FREE SHIRTS http://www.imcharityparty.com # … #
• @gregable You're welcome. Thanks for terrific information. I enjoyed speaking on the panel. Thanks for doing the #SES video interview after. in reply to gregable #
• Cool recap of @chriswinfield #SES session Explosive Viral Marketing: Killer Tactics & Tips http://bit.ly/jU0PK #
• RT @kevinnewcomb: Keep up the RT's please IMCharity.com $50 open bar for 2 good causes – drinks w/ best marketing folks in the biz Wed. … #
• @joelucas Greetings friend. What was the name of the seafood restaurant you took me to in DT SJ? There were flights of oysters #
• @leeodden Frank Zappa said bars are a boring place for boring people to meet, reproduce & "frump up" another generation of boring people in reply to leeodden #
• Greetings from the speakers' room #SES San Jose. I'm having a freakin' BLAST. #
• They're going to be giving away free audio CD sets. I have no idea what's on them. Heather just asked me to say and she's wicked cool #
• I'm heading over to the "Findability Formula," with Heather Lutz. #
• From @dereksemler Explosive Viral Marketing: Killer Tactics & Tips http://bit.ly/jU0PK #