It’s true. Blogging isn’t only about posting content, but managing and enhancing that content at all times. It’s an extremely active process. If people are following you and attempting to interact, yet getting no response, you’re missing an opportunity to build a potentially important relationship. Incorporating unique, up-to-date content is also essential. After all, who is going to follow a blog that has the same content as countless others. Readers will only continue to read if they feel you have something to offer.