Comments on: Make Every Click Count! Advanced PPC Tactics http://www.aimclearblog.com/2009/08/13/make-every-click-count-advanced-ppc-tactics/ Online marketing blog for advertising agency, in-house & PR professionals Wed, 08 Feb 2012 01:32:26 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Derek Edmond http://www.aimclearblog.com/2009/08/13/make-every-click-count-advanced-ppc-tactics/comment-page-1/#comment-7389 Derek Edmond Fri, 14 Aug 2009 14:10:18 +0000 http://www.aimclearblog.com/?p=3841#comment-7389 Alan and Bradley - appreciate the comments and SES San Jose was a great experience that I was happy to share. Alan - Thomas' search funnel is critical, particularly for products/services requiring a longer sales cycle (check out my B2B post on KoMarketing for more insight if interested). Thanks again! Alan and Bradley – appreciate the comments and SES San Jose was a great experience that I was happy to share.

Alan – Thomas’ search funnel is critical, particularly for products/services requiring a longer sales cycle (check out my B2B post on KoMarketing for more insight if interested). Thanks again!

]]> By: Bradley Davis http://www.aimclearblog.com/2009/08/13/make-every-click-count-advanced-ppc-tactics/comment-page-1/#comment-7370 Bradley Davis Fri, 14 Aug 2009 02:27:13 +0000 http://www.aimclearblog.com/?p=3841#comment-7370 Some interesting points from the SES San Jose event Derek, thank you for sharing them to the rest of the world. Some interesting points from the SES San Jose event Derek, thank you for sharing them to the rest of the world.

]]> By: Alan Mitchell http://www.aimclearblog.com/2009/08/13/make-every-click-count-advanced-ppc-tactics/comment-page-1/#comment-7369 Alan Mitchell Fri, 14 Aug 2009 02:14:54 +0000 http://www.aimclearblog.com/?p=3841#comment-7369 Hi Derek, Thanks for the info. I'm running an advanced paid search techniques blog myself and completely agree with most of the comments above. Especially like Thomas' idea of the search funnel (navigational, informational, transactional). I always though of PPC as a buying cycle (research, interest, purchase), but I guess it makes sense to acknowledge that some searchers may simply be looking for information or a trying to find a certain site, rather that wanting to purchase. Also agree with Bill that long-tails should be approached with confidence. I recently did some research on searches containing different numbers of words (see my long tail blog post) and found that long-tails are not only cheaper due to their lesser competition, but since they are more specific in nature they provide a great opportunity to write highly relevant ads and achieve a strong CTR and conversion rate. Alan Hi Derek,

Thanks for the info. I’m running an advanced paid search techniques blog myself and completely agree with most of the comments above.

Especially like Thomas’ idea of the search funnel (navigational, informational, transactional). I always though of PPC as a buying cycle (research, interest, purchase), but I guess it makes sense to acknowledge that some searchers may simply be looking for information or a trying to find a certain site, rather that wanting to purchase.

Also agree with Bill that long-tails should be approached with confidence. I recently did some research on searches containing different numbers of words (see my long tail blog post) and found that long-tails are not only cheaper due to their lesser competition, but since they are more specific in nature they provide a great opportunity to write highly relevant ads and achieve a strong CTR and conversion rate.

Alan

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