Posted by Manny Rivas on June 9th 2009 in Organic Optimization, Video | 3 comments
YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most.
Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The answers were a veritable “how to” clinic on tactics and optimization techniques, which will undoubtedly prove insightful for any business looking to fire up a video content campaign. Read the rest of this entry »
Posted in Organic Optimization, Video | 3 Comments »
Posted by Manny Rivas on June 8th 2009 in SEM | 4 comments
photo credit: RC_Fotos
Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell.
Family Guy began its first season, Britney Spears’ hit “…Baby One More Time” climbed the billboard charts & Lawrence Fishburne took curious Keanu down the rabbit hole in The Matrix. In the realm of SEO, effective optimization was all about keyword, title & description meta tags and reciprocal link building. Life was good!
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Posted in SEM | 4 Comments »
Posted by Marty Weintraub on June 4th 2009 in SEM Poetry Slam | 13 comments
Speaking to a pair of packed sessions at sold-out SMX Advanced in Seattle, I took time to look out into the audience and measure attendees’ eyes. After all…you savvy wordsmiths, demographic research artists, technicians, agencies, account reps’, geeks, evangelists, administrators, parent-workers, presidents, marketing directors, CMOs, brothers and sisters are totally my people …right in the wheelhouse baby. Bring it!
Looking around the gorgeous auditorium and inspired by the stunning Pacific ocean backdrop, I noted your attitudes, attire, mannerisms and powerful group-aura. Honestly, ya’ll are the most beautiful people in the world, a rainbow of eclectic professional diversity and intellectual prowess. Joy! Read the rest of this entry »
Posted in SEM Poetry Slam | 13 Comments »
Posted by Matt Peterson on June 4th 2009 in SEO | 11 comments
Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important.
SEO Ranking Factors in 2009 at SMX Advanced 2009 was a classic shredding session, originally blossomed from a session pitch submitted about “attainable SEO”. The esteemed panel was comprised of Rand Fishkin (SEOmoz), Laura Lippay (Yahoo), and Marty Weintraub (aimClear). Danny Sullivan, Executive Editor of SearchEngineLand moderated. Read on for a summary of which state-of-the art SEO ranking factors still work… and which page, site and keyword attributes are dead by the side of the road. Read the rest of this entry »
Posted in SEO | 11 Comments »
Posted by Matt Peterson on June 3rd 2009 in Google | 28 comments
Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable Mr. Cutts.
Yet there remains a healthy degree of skepticism and about Google’s advice. At the end of the day, the various teams at Google are doing what’s best for Google’s search users, which is not always best for an SEO’s clients.
Continuing the SMX Advanced tradition, Matt was kind enough to sit down with Danny Sullivan once more to take on audience questions in a You & A with Matt Cutts. Read the rest of this entry »
Posted in Google | 28 Comments »
