Comments on: noFollow noWorries: An SEO Linking Update

By: John

John — Wed, 22 Jul 2009 04:55:34 +0000

I had a suspect that Google is always few steps ahead of webmasters and SEOs simply for the fact that – if they know what they are doing they would be able to manipulate the SERPs.
That’s the reason Matt let the PR sculpting thing let know after one year.
The wisest thing is to concentrate on the job without bothering about changes and keeping in mind not to violate the Google TOS.

By: Nick Stamoulis

Nick Stamoulis — Wed, 15 Jul 2009 13:46:22 +0000

In my link building travels I found that if you just focus on building your business online the links will come naturally. For example if you seek out targeted niche directories and or blog commenting that is targeted you can’t help but to build your links naturally just from trying to build your business.

By: Kye Swenson

Kye Swenson — Wed, 08 Jul 2009 15:28:54 +0000

In general, I think you don’t have to worry too much about linking to contextual sites. Links can never really hurt your pagerank, but tracking those who are linking to you or performing the “inanchor” search on Google will be especially beneficial to ensure you are not linked to any spammers.

- Kye, searchschwag.com

By: SEO Clients Deserve NoFollow Discounts | StayGoLinks

SEO Clients Deserve NoFollow Discounts | StayGoLinks — Sun, 05 Jul 2009 00:20:20 +0000

[...] aimClear Search Marketing Blog has a good account of what they are telling their clients in a post, NoFollow noWorries: An SEO Linking Update. Though this 180 degree about-face in what Google had been preaching (literally) to webmasters was [...]

By: Michael

Michael — Mon, 29 Jun 2009 06:55:56 +0000

I think that some sites take using no follows internally to seriously. We create no follows to pages like contact us, forms, member log in, privacy and so forth. I think that at times people get too worried about plugging in page rank. In regards to linking to outbound sites I havent noticed any paged rank leak when linking to contextual sites. In fact I think that it has helped rankings and has helped users find supporting content.

By: Marty Weintraub

Marty Weintraub — Thu, 25 Jun 2009 19:56:27 +0000

@Brian Hancock This is our testing, just for fun .

By: Brian Hancock

Brian Hancock — Thu, 25 Jun 2009 19:50:13 +0000

Everything in your post makes sense except for the new copy and paste links. Did you do any analysis beforehand to see if people actually peruse those archives?

If people didn’t click on those links, why not just obliterate that widget? I would assume most go by categories anyway, or find your blog through a search for a particular topic. If they did click on those links, is it worth hurting the user experience to horde link juice?

By: Marty Weintraub

Marty Weintraub — Wed, 24 Jun 2009 17:37:01 +0000

@ChrisBoggs: Cool, we’re glad it’s helpful. All morning long, I’ve been getting DMs from “known” webmasters, all of whom I respect. The tone has been “gee Marty you’ve turned into a Google drone,” “let’s talk about how to correctly cloak and blow off Google’s PR line,” or “absolutely not, that’s not how to think about PageRank.”

We want to be safe and copacetic with our clients. Actually all of this is a tempest in a teapot, because things are the same as the ever were: Good content, good architecture and things will come out better overall anyway than using noFollow. Thanks for stopping by Chris and (of course) we’d be honored to have your subscription.

By: Chris Boggs

Chris Boggs — Wed, 24 Jun 2009 15:00:47 +0000

Hi Marty great timely post! Our strategy team has been researching the ramifications of Matt’s announcement over the past couple weeks and have come to many of the same conclusions you draw. Bottom line: more careful consideration of site architecture and internal navigation, as well as further leveraging of tools will probably end up working better than has. I love how you eloquently summarized that as follows: “a good time to watch and wait, while focusing on re-tooling sites to “sculpt” link juice by better architecture using more meaningful links that lead to more to valuable content.” (hat tip to Charles Armstrong – http://blog.charles-armstrong.com/ – for pointing out this post to me, and reminding me yet again I need to set up an RSS for the Marty)

By: Andy Beard

Andy Beard — Wed, 24 Jun 2009 13:36:20 +0000

I haven’t worked out quite how to get Disqus to dofollow as I am not running the javascript only implementation.

It doesn’t change my beliefs, and I still have to be careful who I link out to.

However even though I give away some juice, I have a flat site architecture and can compensate for the additional outbound link by adding more internal linking to pages where I can precisely control where the juice is funneled.