Comments on: SEO Site Audit, a Guerrilla Webmaster’s Guide

By: Shubham

Shubham — Thu, 11 Feb 2010 12:58:19 +0000

thanks for the guide…! Thumbs up..! Well its a complete package..thanks..!

By: Is Your SEO Expert Obsolete? 8 Minute Self-Audit » aimClear Search Marketing Blog

Wed, 03 Feb 2010 01:03:09 +0000

[...] post, you also may find “Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit“ and SEO Site Audit, a Guerilla Webmaster’s Guide.” [...]

By: Marty Weintraub

Marty Weintraub — Thu, 31 Dec 2009 18:20:36 +0000

@Steve Wiideman: “A timeline of specific tasks assigned to specific resources, coupled with numeric deliverables not only produces results, but produces results that are genuinely organic.” Yup. thanks for engaging in this content. I like the idea of time lines tons.

By: Steve Wiideman

Steve Wiideman — Tue, 29 Dec 2009 17:00:09 +0000

Marty, I like your approach with the audit breakdown. Hopefully other SEOs here are auditing their own audit sheets after the read. However, I think it’s equally if not more important to put emphasis on search engine optimization as a campaign rather than a task. Strategy is backbone of any campaign and optimizing the campaign holistically is far more beneficial than optimizing the website and IBL semantics; at least in my opinion.

A timeline of specific tasks assigned to specific resources, coupled with numeric deliverables not only produces results, but produces results that are genuinely organic.

Case in point, a video campaign created by individual members of an organization hosting their own mini-site can produce dozens of great inbound links from the organization’s corporate website if the content is noteworthy. That same campaign, syndicated appropriately can not only invoke action and ranking in video search engines (isn’t YouTube.com the 2nd largest SEO now?), but can also produce saturation in organic search. Case in point: the negative “westwood scammed me” campaign by lawyers is getting trumped in SERPS by a “westwood is awesome” campaign that utilized relevant video and content syndication.

Thanks for helping me and other SEO’s audit our audit lists, this article definitely deserves merit. I personally appended my Sitemap(s) Review with a Segmenting Required parameter. Good stuff!

By: Dee Ford

Dee Ford — Mon, 27 Jul 2009 12:50:11 +0000

@Marty No problem Marty, glad that I found your blog. Really good quality SEO info — keep up the good work.

By: Marty Weintraub

Marty Weintraub — Mon, 27 Jul 2009 12:31:34 +0000

@Dee Ford: We have a document, but it’s not simple . The form we use is part of an internal system of tools. I’ll think about the possibility of breaking it out into an excel doc or similar. Thanks for stopping by.

By: Dee Ford

Dee Ford — Wed, 22 Jul 2009 20:25:46 +0000

Marty, do you have a sample document? How do you organize the information into a report?

By: Furniture Cowboy

Furniture Cowboy — Wed, 03 Jun 2009 18:32:22 +0000

I would add use of inline scripts and inline coding. It falls under a usability issue since it effects load times. It can also effect search engines if they decide add load time into their algorithm.

By: May ‘09: Best Search/Marketing Posts

May ‘09: Best Search/Marketing Posts — Mon, 01 Jun 2009 05:51:35 +0000

[...] Marty Weintraub/aimClear: SEO Site Audit, a Guerrilla Webmaster’s Guide [...]

By: Social Media Evangelist

Social Media Evangelist — Sun, 24 May 2009 05:55:01 +0000

Cool! This should be included as an essential for any SEO student. Re-learning the basics!! Without these, any SEO campaign will always stay just that- a campaign…

Manish Pahuja